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Amazon Payments Announces Amazon Mobile Payments Service for Developers and Merchants - Extending the Popular Amazon "1-Click" Check Out Experience to Mobile Devices

New Service Enables Tens of Millions of Amazon.com Customers to Easily Make Mobile Payments Using the Payment and Shipping Information in Their Amazon.com Accounts

SEATTLE--(BUSINESS WIRE)--Oct. 5, 2009-- Amazon Payments LLC, an Amazon.com company (NASDAQ:AMZN), today announced the availability of the Amazon Mobile Payments Service (Amazon MPS), providing developers, merchants and distributors of mobile applications an easy way to process payments from mobile devices and extend Amazon’s 1-Click checkout experience to their customers. Amazon MPS enables tens of millions of Amazon customers to use the existing payment and shipping information in their Amazon.com accounts to make purchases from their mobile devices. To get started using the Amazon Mobile Payments Service, visit http://amazonpayments.com/mps.

“We’re pleased to make it easier for our Amazon Payments developers and merchants to extend mobile payment options and the ease of 1-Click checkout to their customers,” said Howard Gefen, Director of Amazon Mobile Payments. “Amazon customers can now also make purchases on third party sites without needing to set up separate payment accounts—they simply use the payment information in their existing Amazon accounts.”

Amazon Mobile Payments Service provides developers and merchants with a payment option for their customers that is as easy and familiar as the checkout experience on Amazon.com - including the convenience of Amazon’s 1-Click checkout. After signing in from an Amazon MPS enabled device or mobile application, customers are automatically able to make future purchases from their mobile devices using 1-Click functionality. Through a simple set of API’s and an optimized mobile browser experience, developers and merchants can easily extend single or multi-use payment options to their customers. Developers and merchants who already offer Amazon Payments on their website can easily add the new mobile payment option for their customers without any additional backend technology development.

“A seamless purchasing process is one of the most important aspects to a great mobile shopping experience,” said Paul Reddick, CEO of Handmark, a leading creator and distributor of mobile applications and services, and an initial user of the Amazon Mobile Payments Service. “The Amazon Mobile Payments Service delivers a fast, easy and familiar mobile payment option millions of people trust and we are pleased to be one of the first to extend it broadly to our customers and partners.”

Amazon MPS is built on the same flexible, reliable, and secure Amazon Payments infrastructure that many developers and businesses are using today for their PC based checkout experience. The Amazon Mobile Payments Service optimizes the check out experience for mobile devices and provides tens of millions of Amazon.com customers the peace of mind and convenience of shopping on mobile third party sites using information from their Amazon.com account.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon Payments

Amazon Payments provides consumers, merchants, and developers the simple and trusted way to pay and get paid online or through a mobile device. Amazon Payments enables consumers to send and receive payments for goods or services by using the payment methods already associated with their Amazon.com accounts. Merchants and developers can also take advantage of a portfolio of payment and checkout solutions, such as Checkout by Amazon, Amazon Simply Pay and Amazon Flexible Payments Services, to enable tens of millions of Amazon customers to complete purchases on their websites and applications. Go to http://www.amazonpayments.com for more details.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com, Inc.
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