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Amazon.com Jury and Customers Name Angela Kohler Winner of the Your Amazon Ad Contest

Angela Kohler, Creator of the Video “Kindlicious,” Receives $20,000 in Amazon.com Gift Cards and a Screening of Her Video at the 2010 Gen Art Film Festival

SEATTLE--(BUSINESS WIRE)--Sep. 22, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today announced the winner of the Your Amazon Ad Contest, Amazon’s first national competition for the best customer-created television commercial idea. Angela Kohler, voted the winner by the Amazon.com jury as well as Amazon.com customers, will receive both prizes for a total of $20,000 in Amazon.com Gift Cards along with a trip for two to the 15th Annual Gen Art Film Festival in New York City next April where her commercial will be screened.

“We were extremely pleased with the level of creativity of all of our customers in this competition, but especially so with Angela Kohler’s ‘Kindlicious,’” said Steve Shure, vice president of global marketing. “We anticipated great submissions because we know our customers to be very creative and passionate. Kohler’s entry was an example of how our customers tend to exceed even our highest expectations.”

Kohler, of Los Angeles, has been a photographer for the past eight years. The video “Kindlicious” is Kohler’s first foray into stop-motion animation and film production. Kohler and boyfriend, Ithyle Griffiths, teamed up with friends Sharon Williams, Rachel DeSimone and Annie Little, and spent seven hours moving the scene inch by inch to assemble the 300 frames that make up “Kindlicious.” After it was completed, Griffiths wrote the music and Little wrote the lyrics.

“We received an e-mail about the contest two weeks after Ithyle and I bought Kindles; I’m stupid for my Kindle…I love it,” said Kohler. “We were in the airport and everyone was asking about it, so, on a plane from Japan to Thailand we brainstormed ideas and sketched out little stories that our character could fall into following different literary genres. We scribbled out pictures on napkins and made a flipbook, putting the little scenes in different orders. We are so thrilled to have won both prizes because it means our film resonates with both the Amazon.com Jury and Amazon.com customers. We are really looking forward to attending the Gen Art Film Festival, and having our video recognized at the event is definitely icing on the cake.”

“It is our pleasure to host Angela Kohler’s commercial at the festival,” said Jeffrey Abramson, Gen Art senior vice president of film and festival director. “It is creativity, innovation and the power to connect with people like we see in “Kindlicious” that inspires Gen Art’s dedication to showcasing emerging filmmakers nationwide.”

Runners-up in order of customer ranking are as follows:

Second PlaceGary E. Irwin, Philadelphia, Pa., for “Wish List”

Third PlaceDian Sananikone, Marietta, Ga., for “Proceed to a Better Life”

Fourth PlaceDavid Keenan, Hacienda Heights, Calif., for “Not Available”

Fifth PlaceAndy Basore, Brooklyn, N.Y., for “Paper Amazon”

Amazon.com customers placed tens of thousands of votes to help select the contest winner. Those who voted were entered into the Your Amazon Ad Sweepstakes. The winner of the Your Amazon Ad Sweepstakes will receive the Grand Prize of a Flip UltraHD Camcorder and a trip for two to the 15th Annual Gen Art Film Festival in New York City. In addition, 50 First Prize winners will receive a Flip UltraHD Camcorder; names of all the winners will be posted by Oct. 15 at www.amazon.com/yaac.

For complete terms and conditions on the Your Amazon Ad Contest, Your Amazon Ad Sweepstakes, or to view the winner and runner-up videos, please visit www.amazon.com/yaac.

For additional information about Gen Art and the 15th Annual Gen Art Film Festival, visit www.genart.org/film.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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