Angela Kohler, Creator of the Video “Kindlicious,” Receives $20,000
in Amazon.com Gift Cards and a Screening of Her Video at the 2010 Gen
Art Film Festival
SEATTLE--(BUSINESS WIRE)--Sep. 22, 2009--
Amazon.com, Inc. (NASDAQ:AMZN) today announced the winner of the Your
Amazon Ad Contest, Amazon’s first national competition for the best
customer-created television commercial idea. Angela Kohler, voted the
winner by the Amazon.com jury as well as Amazon.com customers, will
receive both prizes for a total of $20,000 in Amazon.com Gift Cards
along with a trip for two to the 15th Annual Gen Art Film
Festival in New York City next April where her commercial will be
screened.
“We were extremely pleased with the level of creativity of all of our
customers in this competition, but especially so with Angela Kohler’s
‘Kindlicious,’” said Steve Shure, vice president of global marketing.
“We anticipated great submissions because we know our customers to be
very creative and passionate. Kohler’s entry was an example of how our
customers tend to exceed even our highest expectations.”
Kohler, of Los Angeles, has been a photographer for the past eight
years. The video “Kindlicious” is Kohler’s first foray into
stop-motion animation and film production. Kohler and boyfriend, Ithyle
Griffiths, teamed up with friends Sharon Williams, Rachel DeSimone and
Annie Little, and spent seven hours moving the scene inch by inch to
assemble the 300 frames that make up “Kindlicious.” After it was
completed, Griffiths wrote the music and Little wrote the lyrics.
“We received an e-mail about the contest two weeks after Ithyle and I
bought Kindles; I’m stupid for my Kindle…I love it,” said Kohler. “We
were in the airport and everyone was asking about it, so, on a plane
from Japan to Thailand we brainstormed ideas and sketched out little
stories that our character could fall into following different literary
genres. We scribbled out pictures on napkins and made a flipbook,
putting the little scenes in different orders. We are so thrilled to
have won both prizes because it means our film resonates with both the
Amazon.com Jury and Amazon.com customers. We are really looking forward
to attending the Gen Art Film Festival, and having our video recognized
at the event is definitely icing on the cake.”
“It is our pleasure to host Angela Kohler’s commercial at the festival,”
said Jeffrey Abramson, Gen Art senior vice president of film and
festival director. “It is creativity, innovation and the power to
connect with people like we see in “Kindlicious” that inspires Gen Art’s
dedication to showcasing emerging filmmakers nationwide.”
Runners-up in order of customer ranking are as follows:
Second Place – Gary E. Irwin, Philadelphia, Pa., for “Wish
List”
Third Place – Dian Sananikone, Marietta, Ga., for “Proceed to
a Better Life”
Fourth Place – David Keenan, Hacienda Heights, Calif., for “Not
Available”
Fifth Place – Andy Basore, Brooklyn, N.Y., for “Paper Amazon”
Amazon.com customers placed tens of thousands of votes to help select
the contest winner. Those who voted were entered into the Your Amazon Ad
Sweepstakes. The winner of the Your Amazon Ad Sweepstakes will receive
the Grand Prize of a Flip UltraHD Camcorder and a trip for two to the 15th
Annual Gen Art Film Festival in New York City. In addition, 50 First
Prize winners will receive a Flip UltraHD Camcorder; names of all the
winners will be posted by Oct. 15 at www.amazon.com/yaac.
For complete terms and conditions on the Your Amazon Ad Contest, Your
Amazon Ad Sweepstakes, or to view the winner and runner-up videos,
please visit www.amazon.com/yaac.
For additional information about Gen Art and the 15th Annual
Gen Art Film Festival, visit www.genart.org/film.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Examples of the services offered by Amazon Web
Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue
Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS),
Amazon Mechanical Turk and Amazon CloudFront.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Android and Android Market are trademarks of Google, Inc.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
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