SEATTLE--(BUSINESS WIRE)--Aug. 26, 2009--
As part of its ongoing effort to improve packaging and provide a better
customer experience, Amazon.com has recently introduced two new features
on its site that enable customers to provide feedback on both Amazon’s
and the manufacturer’s packaging. For example, customers can now rate
Amazon’s packaging on a four-point scale ranging from “too small” to
“way too big”; this information is then used to improve the way Amazon
ships products to customers. Customers can also rate the ease with which
they can open the manufacturer’s original packaging, ranging from “very
difficult” to “very easy.” Since these features launched in March, tens
of thousands of customers have provided valuable input.
Amazon has also introduced the next phase of its Frustration-Free
Packaging initiative, and offers dozens of top-selling items from
leading electronics manufacturers Kingston and Monster in easy-to-open,
environmentally friendly packaging.
“Kingston strives to be as eco-friendly as possible and we’re proud to
be a part of Amazon’s Frustration-Free Packaging efforts," said David
Sun, co-founder and chief operating officer, Kingston. “The majority of
Kingston memory products that are sold on Amazon.com come in easy-open,
recyclable cases that are just slightly larger than the products
themselves, and we’ve even reduced the size of the product guide to fit
this smaller package.”
Monster’s first products launched in Amazon’s Frustration-Free Packaging
include “Digital Life Green Power Centers,” which are designed to shut
off peripherals and accessories when the computer goes into standby
mode. The packages are free of hard plastic clamshells and the products
ship in their own cardboard boxes, which eliminates the need for an
additional box for delivery to customers.
Amazon introduced Frustration-Free Packaging in November 2008. The
growing selection of Frustration-Free products can be found at www.amazon.com/frustration-free.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent
manufacturer of memory products. Kingston designs, manufactures and
distributes memory products for desktops, laptops, servers, printers,
and Flash memory products for PDAs, mobile phones, digital cameras, and
MP3 players. Through its global network of subsidiaries and affiliates,
Kingston has manufacturing facilities in California, Malaysia, Taiwan,
China and sales representatives in the United States, Europe, Russia,
Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin
America. For more information, please call 800-337-8410 or visit www.kingston.com.
Monster is celebrating its 30th anniversary in 2009. The company was
founded by Head Monster Noel Lee with a commitment to creating products
under the Monster Cable® brand to literally "make music sound better."
Today, Monster has grown and diversified to become the world's leading
manufacturer of connectivity solutions for high-performance audio,
video, car audio, computer, console and computer gaming, as well as a
leading innovator in the field of iPod® and iPhone™ accessories and
professional audio and sound reinforcement. Additionally, under its
Monster Power® brand, the company is the leading manufacturer of
high-performance AC power line conditioning and protection products for
audio/video systems. Explore the world of Monster at www.monstercable.com.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Examples of the services offered by Amazon Web
Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue
Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS),
Amazon Mechanical Turk and Amazon CloudFront.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Media Line, 206-266-7180
Kingston Technology Co., Inc.
David Leong, 714-438-1817
DBA Public Relations
Alison Giella, 212-388-1400