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Amazon Announces Finalists for Your Amazon Ad Contest

Videos Now Available for Customers to View and Vote on at Amazon.com/yaac

SEATTLE--(BUSINESS WIRE)--Aug. 24, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today announced the five finalists of the Your Amazon Ad Contest, Amazon’s first national competition in search of a television commercial idea from its customers. The five finalists’ videos are available for customers to view and rate until Sept. 6 at www.amazon.com/yaac.

“We were absolutely delighted with the level of creativity our customers demonstrated in their submissions,” said Steve Shure, vice president of global marketing at Amazon.com. “It was not an easy feat choosing only five finalists, and we’re very excited to see what our customers think about the videos.”

The filmmaker with the highest average customer rating will receive the Audience Prize of a $10,000 Amazon.com Gift Card and a trip for two to the 15th Annual Gen Art Film Festival in New York City next April, where the video will be screened. Customers who watch the videos and submit ratings will be entered for a chance to win the grand prize of a trip for two to the Gen Art Film Festival and a Flip Ultra HD Camcorder or one of 50 first prizes.

Amazon has already chosen the Jury Prize winner who will also receive a $10,000 Amazon.com Gift Card and a trip for two to the Gen Art festival. To ensure that customers are not influenced by the jury’s decision, the winner of the Jury Prize will not be announced until Sept. 21, the same day the Audience Prize winner will be announced.

The five finalists are listed below in alphabetical order by the entrant’s last name:

Andy Basore, Brooklyn, N.Y., for Paper Amazon”

Gary E. Irwin, Philadelphia, Pa., for “Wish List”

David Keenan, Hacienda Heights, Calif., for “Not Available”

Angela Kohler, Los Angeles, Calif., for Kindlicious”

Dian Sananikone, Marietta, Ga., for Proceed to a Better Life”

A number of runner-up videos will be available for customers to view along with the five finalist videos. Amazon reviewed and selected the finalists and runner-up videos with a team of film experts at Gen Art Film Festival.

“What stood out the most when reviewing the submissions was the filmmakers' enthusiasm for sharing their experiences on Amazon,” said Aaron Levine, Gen Art Film Festival associate director. “You could really feel that everyone worked hard and had a blast making these ads. It’s been very exciting to participate in this contest with Amazon, and we’re looking forward to the winners’ videos being screened at our festival next year.”

For complete terms and conditions on the Your Amazon Ad Contest, please visit www.amazon.com/yaac.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Android and Android Market are trademarks of Google, Inc.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com, Inc.
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