|Amazon.com Launches Outdoor Recreation Store|
"With the growing popularity of the Amazon.com Camping and Hiking category, we realized our customers were looking to Amazon.com for an expanded selection of apparel, footwear and more gear for snow sports, paddling sports, active travel and climbing. We responded by expanding our product offerings, and we invite our customers to share their recommendations and product reviews with the outdoors community on Amazon.com," said Ben Hartman, director of Amazon.com's Sports & Outdoors Store. "Evidence is emerging that outdoor enthusiasts and casual adventurers alike are turning to outdoor recreation activities now more than ever, and the new Outdoor Recreation Store provides a convenient destination to find and discover a great selection of all things related to exploring the outdoors."
Beginning today for a limited time only and while supplies last, Amazon.com is offering visitors to Amazon.com's Outdoor Recreation Store the opportunity to receive a free National Parks and Federal Recreational Lands Pass with qualifying purchases of $299 or more on select merchandise (1). The pass, an $80 value and valid for one year, covers entrance fees at more than 2,000 federal recreation locations across the country, including sites managed by the National Park Service, Forest Service, Fish and Wildlife Service, Bureau of Land Management and Bureau of Reclamation. For additional details, please visit www.amazon.com/outdoors.
To further inspire individuals to explore their national parks, Amazon.com will also offer customers the opportunity to pre-order the DVD set of the forthcoming Ken Burns PBS documentary, "The National Parks - America's Best Idea." The six-episode series, directed by Ken Burns and co-produced by Dayton Duncan, chronicles how America's national parks came to be and focuses on the story of the people who devoted their lives to ensuring that the most special places in the United States would be preserved for all future generations. The documentary is set to air on PBS in September; Amazon.com visitors can download a preview clip at www.amazon.com/outdoors.
During the month of July, PBS will donate 5 percent of the proceeds generated from Amazon DVD pre-orders of "The National Parks - America's Best Idea," to the National Park Foundation, the charitable partner of America's National Parks.
"Our national parks and public lands are America's connection to the natural world, inspiring outdoor exploration 365 days of the year," said Jamie Patten, senior vice president at the National Park Foundation. "With the special offer for the annual pass, and the chance to support the foundation through the pre-sale of the new Ken Burns documentary, Amazon.com customers will be well equipped to get outside and, at the same time, help support the outdoor places that mean so much to them."
Amazon.com's Outdoor Recreation Store provides all of the tools and helpful information that Amazon.com customers have come to know and trust, including robust product information, customer reviews and bestsellers, community discussion boards and additional content and links to make it easy to shop for the latest outdoor essentials. In addition, many products are eligible for FREE Super Saver Shipping or FREE Two-Day Shipping with Amazon Prime(TM).
(1) Some restrictions apply. Visit http://www.amazon.com/outdoors for full details.
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