Press Release

<< Back Launches Outdoor Recreation Store
Customers invited to celebrate "365 Days of Adventure" with Free Annual Pass to America's National Parks and Federal Recreation Areas
SEATTLE, Jul 14, 2009 (BUSINESS WIRE) --, Inc. (Nasdaq: AMZN) today announced the launch of its Outdoor Recreation Store ( - a single shopping destination offering thousands of outdoor gear and apparel items from top-tier brands.'s growing selection is complemented by offerings available from leading outdoor merchants, including Altrec, Backcountry and Mountain Gear, and FREE Super Saver Shipping offers on thousands of eligible items.

"With the growing popularity of the Camping and Hiking category, we realized our customers were looking to for an expanded selection of apparel, footwear and more gear for snow sports, paddling sports, active travel and climbing. We responded by expanding our product offerings, and we invite our customers to share their recommendations and product reviews with the outdoors community on," said Ben Hartman, director of's Sports & Outdoors Store. "Evidence is emerging that outdoor enthusiasts and casual adventurers alike are turning to outdoor recreation activities now more than ever, and the new Outdoor Recreation Store provides a convenient destination to find and discover a great selection of all things related to exploring the outdoors."

Beginning today for a limited time only and while supplies last, is offering visitors to's Outdoor Recreation Store the opportunity to receive a free National Parks and Federal Recreational Lands Pass with qualifying purchases of $299 or more on select merchandise (1). The pass, an $80 value and valid for one year, covers entrance fees at more than 2,000 federal recreation locations across the country, including sites managed by the National Park Service, Forest Service, Fish and Wildlife Service, Bureau of Land Management and Bureau of Reclamation. For additional details, please visit

To further inspire individuals to explore their national parks, will also offer customers the opportunity to pre-order the DVD set of the forthcoming Ken Burns PBS documentary, "The National Parks - America's Best Idea." The six-episode series, directed by Ken Burns and co-produced by Dayton Duncan, chronicles how America's national parks came to be and focuses on the story of the people who devoted their lives to ensuring that the most special places in the United States would be preserved for all future generations. The documentary is set to air on PBS in September; visitors can download a preview clip at

During the month of July, PBS will donate 5 percent of the proceeds generated from Amazon DVD pre-orders of "The National Parks - America's Best Idea," to the National Park Foundation, the charitable partner of America's National Parks.

"Our national parks and public lands are America's connection to the natural world, inspiring outdoor exploration 365 days of the year," said Jamie Patten, senior vice president at the National Park Foundation. "With the special offer for the annual pass, and the chance to support the foundation through the pre-sale of the new Ken Burns documentary, customers will be well equipped to get outside and, at the same time, help support the outdoor places that mean so much to them."'s Outdoor Recreation Store provides all of the tools and helpful information that customers have come to know and trust, including robust product information, customer reviews and bestsellers, community discussion boards and additional content and links to make it easy to shop for the latest outdoor essentials. In addition, many products are eligible for FREE Super Saver Shipping or FREE Two-Day Shipping with Amazon Prime(TM).

(1) Some restrictions apply. Visit for full details.

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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