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Amazon.com Introduces Tom Douglas by Pinzon
A Collection of Kitchen Essentials to Inspire Confidence in the Kitchen

SEATTLE--(BUSINESS WIRE)--Jun. 30, 2009-- Amazon.com, Inc. (NASDAQ: AMZN) today debuted Tom Douglas by Pinzon, a collection of kitchen utensils and tools, cutlery, cookware, grilling tools and wine accessories designed by Tom Douglas, a renowned Seattle chef, restaurateur and author. Amazon.com teamed up with Douglas to develop products that offer customers exceptional quality and value. Tom Douglas by Pinzon is available exclusively at Amazon.com at amazon.com/tomdouglas. Tom Douglas by Pinzon also offers signature pieces from top brands, including Nachtmann by Riedel, Microplane, Lodge, Epicurean, Kai, Wenger and Dexter-Russell.

“By working with Amazon to design great cooking tools, and introducing at-home chefs to some of the techniques I use personally, I hope to inspire confidence in the kitchen,” Douglas said. "I spent two years hand-selecting and testing everything in my own kitchen, and I’m excited to share these new products with Amazon customers.”

Douglas’ belief in simplicity motivated the line of multifunctional and essential tools that met his core criteria. Products that carry the Tom Douglas by Pinzon name are dishwasher-safe, multifunctional, durable, of exceptional quality and offer great performance. The collection is approachable, easy to use and care for.

The collection can be described as “urban-Asian.” Taking advantage of his urban surroundings, Douglas cooks with local ingredients and lots of fresh seafood. With an Asian influence in his cooking style and techniques, many of the key items in the Tom Douglas by Pinzon collection have Asian origins, such as the carbon-steel wok, bamboo stir tongs, wok strainer and bamboo steamer.

“Tom Douglas is passionate, approachable and credible,” says Kerry Morris, senior brand manager for Pinzon. “He never tires and is full of fresh ideas. Amazon chose to work with Tom because he parallels Amazon.com and Pinzon’s vision of offering customers unprecedented quality and value.”

Visit amazon.com/tomdouglas to view the products along with informative videos that help customers familiarize themselves with the Tom Douglas by Pinzon collection. Douglas also offers tips and demonstrates techniques that have brought him more than 30 years of success as an acclaimed chef, restaurateur and cookbook author. Customers will be able to view some of Douglas’ favorite recipes as well as new, never-before-seen recipes.

In 2008, Douglas was named Bon Appétit magazine’s Restaurateur of the Year.

About Tom Douglas

As a chef, cookbook author and restaurateur, Tom Douglas has been an integral member of the Seattle food community for more than 20 years. His first restaurant, Dahlia Lounge, opened in 1989, followed by Etta’s in 1995, Palace Kitchen in 1996, Lola in 2004, and Serious Pie in 2006. He is one of the Pacific Northwest’s most recognized food personalities and was named the “Best Northwest Chef” by the James Beard Foundation in 1994, recognized as the 2008 Restaurateur of the Year by "bon appétit" magazine, and nominated for the James Beard 2008 and 2009 ‘Outstanding Restaurateur’ award. Dahlia Lounge was nominated by the James Beard Foundation as one of the five best restaurants in the country in May 2006. "Tom Douglas’ Seattle Kitchen" was awarded “Best Americana” cookbook by the James Beard Foundation in 2001. Other books include "Tom’s Big Dinners" and "I Love Crab Cakes!"(Morrow/HarperCollins). Tom Douglas’ product line includes the Rub with Love spice rubs, sauces and snack mix.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com, Inc.
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