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Amazon Turns to Customers for New TV Advertising Campaign
Amazon Invites Customers to Participate in the "Your Amazon Ad Contest" offering $20,000 in Amazon.com Gift Cards

SEATTLE--(BUSINESS WIRE)--Jun. 8, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today announced the “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for $20,000 in Amazon.com Gift Cards.

"One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have," said Steve Shure, vice president of global marketing at Amazon.com. "We're excited to invite them to create a television ad for us and can't wait to see what they come up with."

Beginning today, customers can upload their “Your Amazon Ad Contest” submissions to www.amazon.com/yaac. Entries are due by July 17, 2009. An Amazon judging panel will review all contest submissions and select five finalists based on:

  • Creativity
  • Overall appeal
  • Likelihood of inspiring viewers to shop with Amazon

Finalists will be announced Aug. 24, 2009, and from that time until Sept. 6, 2009, customers will be invited to view and vote on the Audience Prize winner. An Amazon judging panel will select the Jury Prize winner. Both the Audience Prize winner and the Jury Prize winner will receive a $10,000 Amazon.com Gift Card. If Amazon customers and the Amazon judging panel choose the same video, the entrant will win both prizes for a total of $20,000 in Amazon.com Gift Cards. The Audience Prize and Jury Prize winners will both be announced on Sept. 21, 2009. The winners will receive travel and lodging for two to attend a U.S. film festival* where their commercials will be screened.

Contestants can submit their entries at www.amazon.com/yaac or at www.withoutabox.com. Withoutabox.com is an indie film network acquired by Amazon through its subsidiary IMDb. Withoutabox provides a streamlined interface for setting up film festivals and boasts a membership of more than 250,000 filmmakers worldwide. Withoutabox members in the United States are invited to enter the contest by going to www.withoutabox.com.

Content must adhere to Amazon’s standard content guidelines here: http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=15015801 and be suitable to air to a family audience on a national network. All contest rules and regulations can be found at: www.amazon.com/yaac.

*Film festival to be announced at www.amazon.com/yaac on a later date.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com, Inc.
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