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Amazon Launches Shopping App for BlackBerry, Available for Free Directly From Amazon.com
New BlackBerry App is the Latest in Amazon's Growing Line of Mobile Offerings
SEATTLE, Apr 09, 2009 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN) today announced its latest mobile offering for customers- "Amazon App for BlackBerry," which is now available as a free download directly from Amazon.com at www.amazon.com/blackberry_app. Designed specifically for the BlackBerry, the app offers customers who use a BlackBerry device with a track ball a quick and simple way to find, discover, and buy products from Amazon.com and thousands of other retailers.

"Since launching our popular iPhone shopping app in December, customers have been asking us to bring a similar experience to the BlackBerry, and we are thrilled to make it available to customers today," said Sam Hall, Director of Amazon Mobile. "In addition to their favorite Amazon shopping features, BlackBerry users can now access the Amazon Remembers feature for a fun and easy way to build a list of photographs showing products they want to remember for later, make price comparisons across multiple merchants, and purchase."

Amazon Remembers helps customers keep track of items they see in their daily lives and even tries to match photos of products to the same or similar products available on Amazon.com. Customers simply snap photos with their BlackBerry and the photos are automatically uploaded to Amazon.com, which then tries to find products similar to the ones in the photos. As soon as the customer receives the results, they can then purchase the item immediately or "remember it" for later in their Amazon account.

In addition to Amazon Remembers, the Amazon App for BlackBerry offers customers access to their Amazon.com account and favorite shopping features wherever they are, such as:

  • Purchase using Amazon's 1-Click ordering and Amazon Prime
  • Track packages or modify orders using the Your Account feature
  • Receive personalized recommendations
  • View editorial and customer reviews
  • Get the Gold Box Deal of the Day
  • Access to their Wish List

The Amazon App for BlackBerry is available on any Blackberry device with a trackball for free directly from Amazon.com at www.amazon.com/blackberry_app or downloadable directly from any BlackBerry with trackball at www.amazon.com/bbapp. For more information, visit www.amazon.com/blackberry_app.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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