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Amazon.com Launches Xbox LIVE Store, Offering Customers Convenient Digital Access to Xbox LIVE Arcade Games, Subscription Cards, and Points Cards
Amazon is the First Retailer to Offer Codes for Downloading Xbox LIVE Games

SEATTLE, Apr 08, 2009 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN) today launched the Amazon Xbox LIVE(R) Store beta, www.amazon.com/xboxlive, offering customers the convenience to purchase and gift select Xbox LIVE games, subscription cards and Microsoft Points cards. Previously games were only available directly from the Xbox 360(R) console or xbox.com, making Amazon.com the first retailer to offer customers digital access to codes for downloading Xbox LIVE Arcade games. Customers can choose from fan-favorite titles including "Braid," "Castle Crashers" and over 100 other games.

"PC gamers have enjoyed the convenience of digital downloads on Amazon.com for some time. Now Amazon.com and Microsoft are bringing that same level of convenience to platform gamers by expanding the reach of the Xbox LIVE digital platform to millions of Amazon customers," said Greg Hart, vice president of Video Games and Software for Amazon.com. "This is an exciting day for Amazon.com customers, and we will continue to drive innovation that will provide our customers with the widest selection of video game platform downloads."

"This partnership brings together two leading online brands - Xbox LIVE as the entertainment center of the living room and Amazon.com, a retailer that consumers rely on for great deals and wide selection," said Christina DeRosa, general manager, Xbox LIVE Business. "With the overwhelming success of our existing Xbox LIVE Marketplace, it is clear that the 17 million active and engaged members of the Xbox LIVE community enjoy digital access to entertainment content. Now we're happy to be extending our storefront to Amazon.com, a cutting-edge online retailer who is helping make digital distribution more mainstream."

Through the Xbox LIVE Store, Amazon.com customers can easily buy Xbox LIVE Arcade games, subscriptions and Microsoft Points cards for themselves or friends and family. Points can be used to buy games in the Xbox 360 online Marketplace. The Amazon.com Xbox LIVE Store works on a code-redemption system where customers who purchase an Xbox LIVE product will immediately be able to view their Xbox LIVE code after purchase as well as e-mail that code to themselves or the recipient of the gift. Additionally, this code will reside in the customer's Your Games & Software Library so they can retrieve it at any time. This digital delivery mechanism eliminates both the waiting time for the customer as well as reduces the waste associated with shipping packaged games and points cards. Customers can leverage Amazon's recommendation and personalization engine to learn about new games that they also may be interested in based on similar purchase histories of like-customers.

Xbox LIVE games, subscription cards and Microsoft Points cards are sold by Amazon Digital Services, Inc.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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