Amazon is the First Retailer to Offer Codes for Downloading Xbox LIVE Games
SEATTLE, Apr 08, 2009 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN) today launched the Amazon Xbox LIVE(R)
Store beta, www.amazon.com/xboxlive,
offering customers the convenience to purchase and gift select Xbox LIVE
games, subscription cards and Microsoft Points cards. Previously games
were only available directly from the Xbox 360(R) console or xbox.com,
making Amazon.com the first retailer to offer customers digital access
to codes for downloading Xbox LIVE Arcade games. Customers can choose
from fan-favorite titles including "Braid," "Castle Crashers" and over
100 other games.
"PC gamers have enjoyed the convenience of digital downloads on
Amazon.com for some time. Now Amazon.com and Microsoft are bringing that
same level of convenience to platform gamers by expanding the reach of
the Xbox LIVE digital platform to millions of Amazon customers," said
Greg Hart, vice president of Video Games and Software for Amazon.com.
"This is an exciting day for Amazon.com customers, and we will continue
to drive innovation that will provide our customers with the widest
selection of video game platform downloads."
"This partnership brings together two leading online brands - Xbox LIVE
as the entertainment center of the living room and Amazon.com, a
retailer that consumers rely on for great deals and wide selection,"
said Christina DeRosa, general manager, Xbox LIVE Business. "With the
overwhelming success of our existing Xbox LIVE Marketplace, it is clear
that the 17 million active and engaged members of the Xbox LIVE
community enjoy digital access to entertainment content. Now we're happy
to be extending our storefront to Amazon.com, a cutting-edge online
retailer who is helping make digital distribution more mainstream."
Through the Xbox LIVE Store, Amazon.com customers can easily buy Xbox
LIVE Arcade games, subscriptions and Microsoft Points cards for
themselves or friends and family. Points can be used to buy games in the
Xbox 360 online Marketplace. The Amazon.com Xbox LIVE Store works on a
code-redemption system where customers who purchase an Xbox LIVE product
will immediately be able to view their Xbox LIVE code after purchase as
well as e-mail that code to themselves or the recipient of the gift.
Additionally, this code will reside in the customer's Your Games &
Software Library so they can retrieve it at any time. This digital
delivery mechanism eliminates both the waiting time for the customer as
well as reduces the waste associated with shipping packaged games and
points cards. Customers can leverage Amazon's recommendation and
personalization engine to learn about new games that they also may be
interested in based on similar purchase histories of like-customers.
Xbox LIVE games, subscription cards and Microsoft Points cards are sold
by Amazon Digital Services, Inc.
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Examples of the services offered by Amazon Web
Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue
Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS),
Amazon Mechanical Turk and Amazon CloudFront.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
indebtedness, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
SOURCE: Amazon.com, Inc.
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