Press Release

<< Back Launches 'Challenges': User-Generated Photography Contests
SEATTLE & LONDON, Mar 03, 2009 (BUSINESS WIRE) -- Limited, a comprehensive global resource for reviews and original content regarding digital photography and cameras, and an, Inc. (NASDAQ:AMZN) subsidiary, today announced the launch of its new feature: "Challenges." Challenges offer photographers the opportunity to create, participate in and judge photographic competitions. The feature was launched in beta in December 2008 and already more than 19,000 images have been submitted and more than a quarter of a million votes have been cast by the community.

"Dpreview has long been known for having vibrant online photographer communities," said Phil Askey, founder of "Now it's even easier for photographers to show off their work, garner feedback from their peers and collect acclaim from the community through their votes and ratings." welcomes submissions from professionals and amateurs alike. Any user can create a Challenge and establish his or her own rules and guidelines. Then, anyone can upload submissions for the Challenge set forth. Once the Challenge is complete, the photos are voted on by the community and submissions are ranked with the winners announced.

"This is the first set of new features we are developing for our photographer community. We are very excited by how quickly our community has already embraced this service, even while still in beta, and the amazing quality of the initial images submitted," continued Askey. "Challenges has already become one of the most trafficked areas of the site."

For more information on or Challenges, or to view some of the amazing winning images, please visit

About Digital Photography Review Limited, an, Inc. subsidiary, provides unbiased reviews and original content regarding the latest in digital photography and products. With its unique voice and in-depth technical reviews, draws millions of unique visitors each month. Dpreview also offers a host of features and forums designed to make it easy for consumers to find the camera that's right for them and become better digital photographers.

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon Media Hotline, 206-266-7180

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines