Press Release

<< Back
Kindle 2 Ships Today
Kindle 2 to arrive on customers' doorsteps one day early

SEATTLE--(BUSINESS WIRE)--Feb. 23, 2009--, Inc. (NASDAQ: AMZN) today announced it is shipping Amazon Kindle 2. Already the No. 1 seller in Electronics on the Web site in just 15 days since it was introduced on Feb. 9, Kindle 2 offers revolutionary wireless delivery of content in a new slim design with longer battery life, faster page turns, over seven times more storage, sharper images and a new read-to-me feature. Kindle 2 began shipping today to customers who were in line for the original Kindle and customers who pre-ordered beginning Feb. 9. New orders placed today will be released for immediate shipping.

“The response from customers to Kindle 2 has been tremendous. In order to ensure we ship Kindle 2 by the original ship day of Feb. 24, we started shipping one day early,” said Ian Freed, vice president, Amazon Kindle. “We’re excited about the new design and features of Kindle 2, and we think our customers will be too.”

Kindle 2 builds on everything customers love about the original Kindle and extends the experience to a slimmer and sleeker design.

  • Pencil-thin and lighter than a typical paperback at just over 10 ounces and 0.36 inches
  • 25 percent longer battery life
  • Pages turn an average 20 percent faster
  • Holds more than 1,500 books with 2 GB of memory
  • Sharper images and crisp text with 16 shades of gray
  • “Text-to-Speech” read-to-me feature converts words on a page to spoken word
  • “Whispersync” technology saves and synchronizes reading location across Kindle devices

With more selection than ever before, the Kindle Store — Earth’s biggest e-bookstore — gives customers access to more than 240,000 books and top U.S. and international magazines and newspapers, plus more than 1,200 different blogs.

For more details or to purchase Kindle 2 for $359, visit

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source:, Inc.

Amazon Media Hotline, 206-266-7180

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines