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Amazon.com Announces First-Ever Holiday Customer Review Team

Top Customer Reviewers to Give Advice about Stretching Your Dollar over the Holidays as Well as Gift Recommendations...and They Will Expose Black Friday Deals!

SEATTLE, Nov 24, 2008 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ: AMZN) today announced it has formed a Holiday Customer Review Team comprised of six of its top Customer Reviewers. These tell-it-like-it-is consumer advocates will provide fellow Amazon customers with top gift picks for the season as well as helpful tips on cutting costs over the holidays. They have also been given exclusive, early access to some of Amazon's top Black Friday deals so they can share their favorites with fellow shoppers beginning today.

"Amazon's customer reviews have revolutionized the way people shop, helping consumers to make informed buying decisions," said Russell Dicker, senior manager of Community at Amazon.com. "Our customers have come to rely on the third-party expertise our customer reviews provide, and the Holiday Customer Review Team is an extension of that resource over the holidays. We're looking forward to seeing their reaction to our Black Friday deals, and we're excited that they can share those deals with our customers."

The Amazon Holiday Customer Review Team page (http://www.amazon.com/review/holiday08) features the reviewers' favorite deals and their own hand-picked gift guides. It also features a discussion board where customers can post questions directly to the Review Team members.

Amazon.com first introduced Customer Reviews in 1995, and to date, more than 5 million customers have reviewed products. The Holiday Customer Review Team members have contributed nearly 5,000 product reviews collectively and each member ranks within the top 100 reviewers out of millions of reviewers.

The Amazon Holiday Customer Review Team will be available now through Dec. 25 to discuss Black Friday and other holiday deals, tips for cutting costs over the holidays, best holiday gift items, and specific products they have reviewed.

Get to know the Amazon Holiday Customer Review Team:

Mark Espinosa, Jersey City, NJ, and New York, NY

Reviewer since: August 2002

Reviews: 415

Areas of expertise: Gadgets, computers, consumer electronics, games, music and movies.

Why he became a Customer Reviewer: Mark is currently Amazon.com's No. 1 reviewer. Mark's passion for reviewing comes from his "desire to help customers make great choices with as much detailed testing and information as possible."

Debbie Lee Wesselmann, Allentown, PA

Reviewer since: February 1998

Reviews: 672

Areas of expertise: Books, music, DVDs, kitchen appliances and electronics.

Why she became a Customer Reviewer: As an author herself, Debbie started her Amazon reviewer stint reviewing books. As Amazon expanded its stores, she started reviewing CDs, DVDs, kitchen appliances, electronics and other items. Her main goal is "to write balanced reviews that help customers decide if a product - whether a laptop or a novel - might be right for them."

Marty Hogan, San Francisco, CA

Reviewer since: February 1999

Reviews: 1,068

Areas of expertise: Electronic devices and gadgets, sports and outdoor items, books, music and DVDs.

Why he became a Customer Reviewer: In addition to his Amazon reviews, Marty is a consistent participant in the San Francisco Chronicle's award-winning opinion column, "Two Cents." He started reviewing products on Amazon because "to be able to share my reviews and thoughts with readers and actually receive feedback is immensely rewarding."

Zack Davisson, Seattle, WA

Reviewer since: January 2000

Reviews: 970

Areas of expertise: Personal interests like Japanese cooking, film and literature, as well as his "pop culture roots" with reviews for toys, video games, comic books and pulp horror films.

Why he became a Customer Reviewer: At the time Zack wrote his first Amazon Review, he owned a store specializing in comic books, games and collectibles, and was also serving as a "pop culture expert" for National Public Radio's "All Things Considered." He "saw some great products that I knew were really cool, but lacked enough catalog information for potential buyers to get excited about them."

Joseph Boone, Irvine, CA

Reviewer since: September 2000

Reviews: 367

Areas of expertise: Books and movies, and as an amateur photographer, "everything from photo paper to Adobe Photoshop and most everything in between."

Why he became a Customer Reviewer: Joseph found himself utilizing Amazon's Customer Reviews to make purchasing decisions and decided in 2000 that he wanted to contribute to "give back the same helpful resource to others."

Ed Uyeshima, San Francisco, CA

Reviewer since: July 2004

Reviews: 1,483

Areas of expertise: Ed's product reviews span across nearly all of Amazon's categories but he has particular interest in books, music, movies, electronics, and home and garden items.

Why he became a Customer Reviewer: Ed enjoys reviewing because he aspires to be "a renaissance man never tiring of exposing myself to the works of those who have the audacity and (hopefully) talent to fulfill their creative destinies." His popularity as a product reviewer, and prolific output of reviews, have led Ed to frequent freelance assignments as the "Travel Examiner" for the online edition of the San Francisco Examiner.

Customer Reviewers were selected to be a member of the Holiday Customer Review Team based on the number and breadth of products they have reviewed. Members are real people giving unbiased advice to fellow consumers. They are not employed by Amazon.com, Inc. or its affiliates.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

SOURCE: Amazon.com, Inc.

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