Press Release

<< Back Unveils the 2008 Holiday Toy List Powered by Amazon Windowshop

Shop and Play With a New Interactive Shopping Experience

SEATTLE--(BUSINESS WIRE)--Nov. 5, (Nasdaq:AMZN) today revealed the Holiday Toy List at, featuring over 300 of this year's top toys, video games, sporting goods, electronics and DVDs. Powered by Amazon Windowshop, an immersive shopping platform, the Holiday Toy List allows customers to experience products in a new and unique way. Each "product window" contains rich media content including a combination of images, videos, audio and written content. Customers are not just looking at's top holiday picks, but experiencing the products at the same time.

"This holiday is the easiest yet for shoppers to find the perfect gifts for kids of all ages," says Sarah Wood, director of the Toy & Games store for " created a destination that's fun, interactive and easy to use, letting customers discover products they may not have otherwise found in a traditional search."

Customers can easily navigate from one location and explore the best gifts by price and age range from the Toy & Games, Baby, Video Games, Sports & Outdoors, Electronics and DVD stores. The Holiday Toy List features products from leading manufacturers like Apple, Evenflo, Fender Starcaster, Fisher-Price, Hasbro, Mattel, Nintendo, Razor, Schwinn and Sony. With many products in The Holiday Toy List eligible for FREE Super Saver Shipping and Amazon Prime, customers will find value and convenience in shopping at this holiday. Products expects to be among customer favorites include:

-- Animal Crossing: City Folk for Nintendo Wii (B001CM0PR8, $49.99)

-- Bakugan Battle Arena (B0014SRP0A, $23.99)

-- Children's Ultimate Ears Loud Enough Volume Limiting Earphones (B001AAK50E, $34.99)

-- Disney Hannah Montana Acoustic Guitar (B000XTJJF0, $79.99)

-- Evenflo ExerSaucer 3-in-1 Pond (B000KZE3CG, $91.00)

-- Fisher-Price Elmo Live (B0015KOFZK, $64.87)

-- Fisher-Price Rainforest Jumperoo (B000I2UJ0Q, $64.97)

-- Flip Video Ultra Series Camcorder (B000V1MLCI, $116.10)

-- Kettler Go-Green Trike (B001A5LIGO, $49.99)

-- Kung Fu Panda Widescreen Edition (B001ECQ75A, $16.99)

-- LeapFrog Tag Reading System (B00134O7QU, $49.99)

-- LittleBigPlanet for PlayStation 3 (B001IVXI7C, $59.99)

-- Munchkin Mozart Magic Cube (B00004TFLB, $19.96)

-- Rand Batman Dark Knight 16-Inch Kids' Bike (B001D8RDDK, $64.94)

-- Raving Rabbids TV Party for Nintendo Wii (B001FEO74U, $49.99)

-- Spalding Rookie Gear (B001CI5EW8, $19.99)

-- Wall-E Three-Disc Special Edition + Digital Copy (B001EOQWEO, $22.99)

"The Holiday Toy List is a place where customers can really immerse themselves and learn about the popular products this holiday," says Eva Manolis, vice president of Retail Customer Experience at "We wanted to provide customers with an experience unlike any other. Amazon Windowshop engages customers in a way that helps them visualize the products and experience them firsthand."

Amazon Windowshop ( launched in September featuring music, movies, TV shows, video games, audio books and print books in categories such as bestselling, new releases and editors' picks. Amazon Windowshop is an extension of the shopping experience designed to make browsing for new products easy and fun. The platform engages customers with rich video and audio content for each product that automatically launches when the customer moves to a new product window.

Purchasing products from The Holiday Toy List is simple. Customers click the "see details" button and are directed to the product page on, where they will find the same trusted and convenient checkout process. As always, customers can view customer reviews, interact on discussion boards and upload images and video reviews on the product pages.

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time this release was sent; however, they may differ from those you see when you visit or the Holiday Toy List at

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