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Amazon.com Launches Motorcycle & ATV Store

Amazon.com Kick-Starts Store with More Than 300,000 Motorcycle and ATV Products

SEATTLE--(BUSINESS WIRE)--Sept. 15, 2008--Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of its Motorcycle & ATV Store (www.amazon.com/motorcycle) - a single shopping destination for hundreds of thousands of motorcycle and ATV parts, accessories and protective gear. The store showcases a selection of more than 300,000 products from over 500 manufacturers, including top brands like Alpine Stars, Yamaha, Fox Racing, Harley Davidson, HJC, Joe Rocket, Kawasaki, Shoei, Suzuki and Tour Master.

"We are excited to offer motorcycle and ATV customers a huge selection, great prices and the convenience of Amazon's unique shopping experience," said Steve Frazier, vice president of Automotive for Amazon.com. "No matter what style of motorcycle they ride, both new riders and enthusiasts can find the tools, parts and accessories they need to upgrade their bikes, prepare for winter riding, venture off-road or perform routine maintenance."

After launching its Automotive Parts and Accessories Store in 2007, the expansion to include Motorcycle & ATV parts and accessories was a natural one. According to the Motorcycle Industry Council, in 2007, sales of scooters and dual-purpose motorcycles reached their highest levels in 20 years, and data from the same organization shows that the upward trend has continued into 2008. Amazon's Motorcycle & ATV Store provides a valuable source for new and experienced riders to easily find the right helmets, protective gear, bags and accessories.

The store provides all of the tools and helpful information that Amazon.com customers have come to know and trust, including robust product information, customer reviews, bestsellers, active customer discussion boards, tag communities and image uploading. In addition, many products are eligible for FREE Super Saver Shipping or free two-day shipping with Amazon Prime(TM).

Visit the new store at www.amazon.com/motorcycle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

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Amazon.com, Inc.
Media Hotline, 206-266-7180

SOURCE: Amazon.com, Inc.

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