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Amazon Launches New Software en Espanol Store as the Software Shopping Destination for Hispanic Consumers

SEATTLE--(BUSINESS WIRE)--Aug. 12, 2008--Amazon.com, Inc. (NASDAQ:AMZN) today unveiled the Software en Espanol Store (www.amazon.com/spanishsoftware), a new category store featuring essential Spanish-language and bilingual software products. With content primarily in English accompanied by some Spanish information, the store features an extensive selection of business and office software as well as educational offerings and software for children.

"The Amazon Software en Espanol Store introduces a more personalized customer experience that will provide millions of consumers with access to a wide selection of software products in Spanish," said Greg Hart, vice president of software and video games for Amazon.com. "We continue to remain committed to our customers by not only striving to provide the best prices, selection and convenience, but by also helping them to easily discover new products."

The Amazon Software en Espanol Store features the latest versions of the most widely used software. Customers can find business and productivity software titles including:

  • Microsoft Office Home and Student 2007 Win32 Spanish
  • Microsoft Windows Vista Home Premium Spanish Upgrade
  • Microsoft Office 2007 Language Pack
  • Business Translator 6.0;
Graphics and development software titles including:

  • Easy CD Creator 4 Deluxe Spanish Edition
  • Sony ACID Music Studio 7
  • Sony Vegas Movie Studio 8 Platinum Edition
  • Mathcad 14 Spanish Retail User;
Security software titles including:

  • Panda Internet Security 2009
  • Norton Internet Security
  • Norton 360;
Children's software titles including:

  • Tell Me More-Kids English-ESL
  • Disney Learning Kindergarten in Spanish
  • Jump Start Spanish for Kids Ages 3-6;
And education/reference software titles including:

  • Encilopedia Compacta Britanica
  • Merriam-Webster's Spanish-English Dictionary
  • Learn to Speak English Version 8.1

The Amazon Software en Espanol Store is designed to be the destination for Hispanic consumers and to help meet the needs of the nearly 1.6 million Hispanic-owned businesses throughout the country (U.S. Census Bureau, March 2006). The store is part of Amazon's expanded offering to Hispanic consumers which include the Amazon Libros en Espanol Store (www.amazon.com/libros) and Amazon Latin Music Store (www.amazon.com/latin). To browse a full listing of products in the Spanish Software Store visit www.amazon.com/spanishsoftware.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

CONTACT: Amazon Media Hotline, 206-266-7180

SOURCE: Amazon.com, Inc.


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