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Amazon Exclusively Offers Collector's Edition of "The Tales of Beedle the Bard"

Inspired by the original handwritten and illustrated book by J.K. Rowling, Amazon's Collector's Edition features exclusive content and illustrations; net proceeds from both the Collector's and Standard editions to benefit J.K. Rowling charity, the Children's High Level Group

SEATTLE--(BUSINESS WIRE)--Aug. 1, 2008--To the excitement of Muggles around the world, Amazon (NASDAQ:AMZN) today announced that in addition to the Standard Edition of "The Tales of Beedle the Bard" it will offer a luxuriously packaged Collector's Edition -- available exclusively at Amazon's worldwide websites. Inspired by J.K. Rowling's handwritten, illustrated book originally purchased at auction, Amazon's Collector's Edition features exclusive content, including illustrations not found in either the Standard Edition or the original. The Collector's Edition will be available for $100 (up to 100,000 copies will be printed). Net proceeds from the sale of both the Standard and Collector's Editions will be donated to the Children's High Level Group, a charity co-founded in 2005 by J. K. Rowling and Emma Nicholson MEP to make life better for vulnerable children. Harry Potter fans can pre-order the Standard and Collector's Editions of "The Tales of Beedle the Bard" today at www.amazon.com/beedlebard, www.amazon.co.uk/beedlebard, www.amazon.de/beedlebard, www.amazon.co.jp/beedlebard, www.amazon.fr/beedlebard, www.amazon.ca/beedlebard and www.amazon.cn/beedlebard.

Both the Standard and Collector's Editions include an introduction and illustrations by J.K. Rowling, all five fairy tales from the original "The Tales of Beedle the Bard" and an enlightening and comprehensive commentary (including extensive footnotes) by Professor Albus Percival Wulfric Brian Dumbledore, who brings his unique wizard's-eye perspective to the collection.

Amazon's luxuriously packaged Collector's Edition is designed to evoke the spirit of the handcrafted original, and features a unique book-within-a-book design--"The Tales of Beedle the Bard" is tucked inside an "outer book," a case disguised as a wizarding textbook from the Hogwarts library. Upon opening the "outer book," customers will find a velvet bag embroidered with J.K. Rowling's signature, inside of which sits the piece-de-resistance--their very own copy of "The Tales of Beedle the Bard," complete with bonded leather binding, metalwork (corners, clasp and skull), replica gemstones, an exclusive reproduction of J.K. Rowling's handwritten introduction and an emerald ribbon. Additionally, the Collector's Edition features 10 new illustrations by J.K. Rowling not included in either the Standard or original handcrafted editions.

"When we purchased 'The Tales of Beedle the Bard' at auction, we never envisioned that we'd have the opportunity to share the book with Amazon customers in such a unique and special way," said Russell Grandinetti, vice president of books for Amazon.com. "We are thrilled and grateful that J.K. Rowling and the Children's High Level Group were gracious enough to give us this opportunity to create the Collector's Edition, and we think Harry Potter fans and Amazon customers around the world will love it."

In December 2007, Amazon purchased J.K. Rowling's "The Tales of Beedle the Bard" at an auction held by Sotheby's in London. The book of five wizarding fairy tales, referenced in the last book of the Harry Potter series, "Harry Potter and the Deathly Hallows," was one of only seven handmade copies in existence. The book was purchased for $4 million/GBP 1,950,000 with the proceeds of the sale going to the Children's High Level Group.

The "Tales of Beedle the Bard" will be released on December 4, 2008. To pre-order a copy of the Standard or Amazon Exclusive Collector's Edition of "Tales of Beedle the Bard" visit any one of Amazon's worldwide websites - www.amazon.com/beedlebard, www.amazon.co.uk/beedlebard, www.amazon.de/beedlebard, www.amazon.co.jp/beedlebard, www.amazon.fr/beedlebard, www.amazon.ca/beedlebard and www.amazon.cn/beedlebard.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

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Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

CONTACT: Amazon Media Hotline, 206-266-7180

SOURCE: Amazon.com, Inc.


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