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Calling All Harry Potter Fans! Amazon.com to Lend J.K. Rowling's Handwritten Book of Stories, ''The Tales of Beedle the Bard,'' to One Customer for a Weekend Review in London

Muggles around the World Will Compete for the Chance of a Lifetime to Spend a Weekend in London With "The Tales of Beedle the Bard"; Amazon Customers Will Select Finalists and Grand Prize Winner

SEATTLE, Apr 09, 2008 (BUSINESS WIRE) -- To the excitement of wizards, witches and Harry Potter fans around the world, Amazon (NASDAQ:AMZN) today announced that it would loan an ultra-rare book of handwritten stories by J.K. Rowling to the customer who wins its Beedle the Bard Ballad Writing Contest (www.amazon.com/beedleballads, www.amazon.co.uk/beedleballads). The contest invites Muggles to compete for the chance to win a trip for two to London, England, and spend a weekend with "The Tales of Beedle the Bard" (security guards included). The book is one of seven, handwritten and illustrated copies by J.K. Rowling written as a complement to the Harry Potter series.

The Beedle the Bard Ballad Writing Contest challenges Amazon customers 13 and older to creatively write a short, English-language submission of 100 or fewer words answering one of the following three questions:

-- What songs do wizards use to celebrate birthdays?

-- What other sports do wizards play besides Quidditch?

-- What have you learned from the Harry Potter series that you use in everyday life?

"Customers have been anxious to see, touch and read this rare, unique, and absolutely beautiful piece of literature," said Russell Grandinetti, vice president of books at Amazon. "We're thrilled to be able to offer our customers a chance to head to London, don a pair of white gloves and be one of only a handful of people in the world to have read these amazing tales. And of course, given the rarity of the book, security guards are included."

Contest submissions will be accepted for two weeks, from April 9 -22, in two age categories: 13-17 and 18 and older. The contest is open to customers in 24 countries, including the United States, United Kingdom, Germany, Japan, China and Canada.

An Amazon committee will choose 10 semifinalists from each age group based on creativity and originality of idea as well as the writing style of the submission. On May 5, Amazon will post the semi-finalist submissions from both age groups and allow Amazon customers one week to vote for their favorite entry in each of the two age categories. The winner in each age group will move on to become one of two finalists who will compete for the grand prize. In the final phase, Amazon customers will have one more opportunity to vote for their favorite submission and determine the grand prize winner of the trip to London and weekend with "The Tales of Beedle the Bard," which Amazon purchased at auction in December 2007 for $4 million. The proceeds of the purchase benefited The Children's Voice, Ms. Rowling's charity for orphaned children around the world.

The two finalists will be announced in mid-May. In addition to being eligible for the grand prize, each of the finalists will receive a $1,000 gift certificate redeemable at www.amazon.com. The grand prize winner is slated to be announced on May 22.

To enter the contest, visit www.amazon.com/beedleballads or www.amazon.co.uk/beedleballads. For contestants under the age of 18, a parent or legal guardian of the participating child must complete the entry form found at www.amazon.com/beedleballads and www.amazon.co.uk/beedleballads, and submit his/her child's entry using the instructions on the form.

The deadline for submissions is 11:59 p.m. PDT on Tuesday, April 22, 2008.

The Amazon Beedle the Bard Ballad Writing Contest is sponsored by Amazon Services, LLC. For full contest rules and frequently asked questions about the Amazon Beedle the Bard Ballad Writing Contest, visit www.amazon.com/beedleballads or www.amazon.co.uk/beedleballads.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

SOURCE: Amazon.com

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