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Amazon Launches New Applications on Facebook(R) Platform--''Amazon Giver'' and ''Amazon Grapevine'' Let Facebook Users Share and Buy Products Their Friends Want from Amazon.com

Use Amazon Giver to let your Facebook friends know and buy what you wish for, as well as gift suggestions, and Amazon Grapevine to show your friends what you've been up to on Amazon.com, such as writing Customer Reviews, adding items to your Wish List, and tagging products

SEATTLE--(BUSINESS WIRE)--March 13, 2008--Amazon.com (NASDAQ:AMZN) today launched two applications on Facebook Platform, Amazon Giver and Amazon Grapevine, allowing Facebook users to see and purchase what their friends want through their Amazon Wish Lists, as well as recent public activity on Amazon. Amazon Giver allows users to see what their friends on Facebook have on their Amazon Wish Lists. Users can choose to purchase a gift for them from Amazon.com via the application, or view suggested items based on interests they have listed on their Facebook profile. Amazon Grapevine allows users to see friends' activity on Amazon.com, such as when they update their Wish List, write a review or tag a product, via News Feed updates. Both Amazon Giver and Amazon Grapevine share only the information with Facebook users' friends that each user has affirmatively chosen to share via an opt-in mechanism.

"Amazon.com is pleased to bring the convenience of shopping on Amazon to our customers, many of whom are also Facebook users, with the Amazon Giver and Amazon Grapevine applications on Facebook Platform," said Eva Manolis, vice president, Amazon.com. "By combining Amazon's vast selection of products with Facebook's millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users."

The Amazon Giver application that launched today allows Facebook users to purchase gifts directly from Amazon.com for their friends on Facebook. By adding the Amazon Giver application to their profile, users can choose to view products from friends' Amazon Wish Lists, or recommendations based on what any friend has listed as likes and interests on their Facebook profile. When a user decides to purchase something for a friend, they are directed to a secure Amazon.com checkout page. During checkout, the user can choose payment method and shipping address. If a user buys a gift off of a friend's Amazon Wish List, they can ship it directly to the recipient without entering their address because the friend has also registered a recognized Amazon.com account when they added the application to their page. In order to view friends' Wish Lists, all users must set their Wish Lists to "public" on Amazon.com. Any Wish Lists set as "private" will not be displayed.

Amazon Grapevine allows you to share what you've been doing on Amazon.com with your Facebook friends via Facebook's News Feed. For example, if a Facebook user with the Amazon Grapevine application updates their Wish List, writes a review or tags a product, their friends will see what they've done as an update in their News Feed. Facebook users can choose what type of activity they would like to share with their friends, as activity updates are entirely opt-in.

Facebook is a social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. The Facebook Platform is a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.

Facebook(R) is a registered trademark of Facebook Inc.

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SOURCE: Amazon.com


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