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Dpreview.com Extends Its Authoritative Reviews to Camera Lenses

Visitors Now Able to Compare Digital SLR Lenses with Comprehensive Test Reviews

SEATTLE & LONDON--(BUSINESS WIRE)--Jan. 31, 2008--Dpreview.com Limited, a comprehensive resource for reviews and original content regarding the latest in digital cameras and an Amazon.com, Inc. (Nasdaq:AMZN) subsidiary, announced today the launch of digital camera lens reviews. Visit www.dpreview.com/lensreviews to read the first set of reviews today.

"We are excited to begin offering comprehensive reviews of digital camera lenses. Over the years, this has been a top request from our community," said Phil Askey, founder and editor of Dpreview.com. "We wanted to make sure we did it right, so we took time to evaluate the options and developed what we believe to be the most accurate, consistent and exhaustive lens tests available."

Dpreview.com set the standard for digital camera reviewing, and has been a trusted source of in-depth reviews for almost a decade. With the popularity of digital SLR cameras booming and consumer interest in accessories - and lenses in particular - rising significantly, the need for credible, authoritative lens reviews led to the formation of a new lens testing team within Dpreview.com. Designed to offer the same thorough and rigorous testing standards and methods as its well-known camera reviews, Dpreview.com's new lens reviews are the result of months of intense research, development and testing, including the conception of a new test suite and proprietary analysis software designed to overcome the limitations of existing test systems.

Lens test results are uniquely presented to allow visitors to experiment visually with variables such as focal length and aperture. The effect such changes have on overall image quality can be seen immediately and can be compared to the performance of multiple lenses.

"Our user-friendly presentation ensures that even those with limited technical knowledge of optics or digital imaging will be able to use the reviews to help choose the perfect lens, while those wanting in-depth detail can access this easily as well," said Askey.

About Dpreview.com

Dpreview.com, an Amazon.com, Inc. subsidiary, provides unbiased reviews and original content regarding the latest in digital cameras, lenses and other accessories, and offers a host of features and forums designed to make it easy for consumers to find the camera that's right for them. With its unique voice and in-depth technical reviews, dpreview.com draws millions of unique visitors each month.

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and subsequent filings.

CONTACT:
Amazon.com, Inc.
Amazon.com Media Hotline, 206-266-7180
http://www.amazon.com/pr

SOURCE: Amazon.com, Inc.


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