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Love Is in the Air as Amazon.com Announces the Top 20 Most Romantic Cities in America

Sales data of romance novels, relationship and sex books reveals Alexandria, Va. as the most romantic city

SEATTLE, Jan 28, 2008 (BUSINESS WIRE) -- With Valentine's Day just around the corner, Amazon.com, Inc. (NASDAQ:AMZN) today announced its list of the Top 20 Most Romantic Cities in America. After compiling sales data of romance novels, relationship and sex books since Jan. 1, 2008, on a per capita basis in cities with over 100,000 residents, the top 20 most romantic cities in the United States are:

1. Alexandria, Va.         11. Washington, D.C.
2. Cambridge, Mass.        12. Pasadena, Calif.
3. Miami, Fla.             13. Bellevue, Wash.
4. Irvine, Calif.          14. Seattle, Wash
5. Ann Arbor, Mich.        15. San Francisco, Calif.
6. Orlando, Fla.           16. Columbia, S.C.
7. Berkeley, Calif.        17. Tallahassee, Fla.
8. Scottsdale, Ariz.       18. Austin, Texas
9. Arlington, Va.          19. Richmond, Va.
10. Atlanta, Ga.           20. Knoxville, Tenn.

In taking a closer look at Amazon.com's "romantic" data, the company also unveiled that:

-- Virginia really is for lovers, with three cities -- Alexandria, Arlington and Richmond -- ranked amongst the top 20 Most Romantic Cities.

-- Ann Arbor, Mich. is the Sexiest City in America with 24% of its romantic Amazon purchases coming from books about sex.

-- Cambridge, Mass. is the Most Relationship Savvy City in America with 58% of its romantic Amazon purchases coming from books about relationships.

-- And lastly, rounding out the bottom of the list are Pomona, Calif., El Monte, Calif. and Salt Lake City, Utah as the cities least interested in romance coming in with the fewest number of romance, relationship and sex book purchases, on a per capita basis, out of 236 cities.

To browse Amazon's selection of romance novels and relationship and sex books, visit www.amazon.com/books.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, tools, auto & industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and subsequent filings.

SOURCE: Amazon.com, Inc.

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