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Amazon.com Kicks Off the New Year with Tax Central

Store helps customers choose tax software to fit their financial needs and offers new service to download select software instantly to customer desktops

SEATTLE, Jan 07, 2008 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN) starts off the New Year with the launch of Amazon Tax Central (www.amazon.com/taxes). Tax Central offers tax preparation software to help customers get their finances in order and prepare their income tax returns. Additionally, the store offers other essential tax season products, like calculators and coffee, to help customers get through the long nights leading up to April 15. Customers also have the added convenience of downloading select tax software instantly with the new Amazon Software Downloads Service.

"Tax season can be a stressful time for many Americans, but this year we hope to ease the challenge of preparing income tax returns by helping customers find, discover and buy the tax products that match their unique needs," said Stacy Kerr, director of software at Amazon.com. "For those customers who aren't quite sure which tax software products are right for them, Amazon Tax Central is a helpful resource that will point them down the road of tax filing success. In addition, Amazon Software Downloads is an easy and convenient way for customers to get tax software immediately."

There are many tax software titles to choose from, but with a little help from the television show "The Office," visitors to Amazon Tax Central can discover "What Kind of Taxpayer Are You?" by clicking one of five fun profiles. Customers can figure out if they're a "Fancy Filer" like Dwight or more of an "E-Z Breezy Filer" like Pam. Once they've determined their taxpaying personality, recommendations for the right tax software are revealed along with suggestions for additional products to help get them through the tax season. Ideas for how to spend tax refunds, including episodes of "The Office" on DVD, are also included.

For more information about finding the right tax software or to download the product using Amazon Software Downloads, visit www.amazon.com/taxes.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

SOURCE: Amazon.com, Inc.

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