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Huge Holiday Savings at the Amazon.com Toy Store

Incredible Deals for Holiday Toy Shoppers Begin Today

SEATTLE--(BUSINESS WIRE)--Dec. 7, 2007--Amazon.com (NASDAQ:AMZN): Holiday shoppers looking for the season's must-have toys at great prices can find them at the Amazon.com Toy store (www.amazon.com/toys). "December Deals" offers customers incredible savings on over 2,300 of the holiday's hottest toys, including over 200 items at a 60 percent discount. The following are a selection of Amazon.com best-selling toys at amazing deals:

-- Jakks EyeClops Bionic Eye - List Price: $49.99, Amazon Price: $34.99 (Savings 30%)

-- Spinmaster Air Hogs Havoc Heli - List Price: $39.99, Amazon Price: $27.53 (Savings 31%)

-- Webkinz Reindeer - List Price: $19.99, Amazon Price: $13.50 (Savings 32%)

-- MGA Bratz The Movie Mansion - List Price $99.99, Amazon Price $39.99 (Savings 60%)

-- Leapfrog Fridge Farm Magnetic Animal Set - List Price $15.99, Amazon Price $11.99 (Savings 25%)

-- Fisher Price Sesame Street Pizza Party Elmo - List Price $29.99, Amazon Price $10.99 (Savings 63%)

-- Mattel Disney Pixar's Cars Mack Truck Play Set - List Price $19.99, Amazon Price $11.99 (Savings 40%)

Customers can also visit The Holiday Toy List (www.amazon.com/holidaytoylist), where innovative navigation tools and videos on every product page help customers navigate over 450 of this year's top toys, video games and sporting goods. Customers can quickly narrow and expand search results by age, gender, price, category, favorite characters and preferred brands simultaneously. Additionally, each product page features video content from the manufacturers demonstrating the toys in action that customers can email to family and friends as well as options for customers to upload their own video reviews or download a PDF of The Holiday Toy List.

To ensure gifts arrive by December 24, the following guidelines apply (for items with 24-hour availability):

-- Dec. 17: Last day to order items using FREE Super Saver Shipping on qualifying orders over $25

-- Dec. 18: Last day to order items using Guaranteed Standard Shipping

-- Dec. 19: Last full day to order items using Two-Day Shipping (free with Amazon Prime)

-- Dec. 20: Last day to order items using Two-Day Shipping - Order as late as 3 p.m. PST (precise cut-off time varies by item) (free with Amazon Prime)

-- Dec. 21: Last full day to order items using One-Day Shipping (just $3.99 per item with Amazon Prime)

-- Dec. 22: Last day to order items using One-Day Shipping - Order as late as 3 p.m. PST (precise cut-off time varies by item) (just $3.99 per item with Amazon Prime)

Please note

Product prices and availability are subject to change. Prices and availability are accurate at the initial issuance of this release; however, they may differ from those you see when you visit Amazon.com. The term "Savings" represents the difference between the List Price and the Amazon Price.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

CONTACT:
Amazon.com, Inc.
Amazon Media Hotline, 206-266-7180
www.amazon.com/pr

SOURCE: Amazon.com, Inc.


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