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Amazon Customers Set Gift Expectations High This Holiday Season

Leading Online Retailer Responds by Discounting High-Quality, High-Demand Products

SEATTLE--(BUSINESS WIRE)--Dec. 5, 2007--At the halfway point of this year's holiday shopping season, results show that Amazon.com (NASDAQ:AMZN) customers have high expectations for gifts and are seeking primarily high-quality, brand-name items. In response, Amazon.com is discounting many of the site's most desired products, offering customers great value for their shopping dollar.

According to Amazon's Most Wished For items (products that appear most frequently on customer Wish Lists), customers are seeking consumer electronics, toys, kitchenware, and watches from high-quality, well-known brands. Across all categories offered on Amazon.com, customers are using product ratings and customer reviews to determine the highest-quality items that fit their shopping budget.

"It is no coincidence that the Most Wished For items on Amazon.com also happen to be very high-quality items," said Craig Berman, Amazon.com spokesperson. "Customers want products that are stylish, durable and perform exceptionally well, and we are pleased to offer many of these popular and desirable products at greatly discounted prices as we head into our busiest time of the year."

The Most Wished For list is available at: www.amazon.com/most-wished-for. The following are a selection of amazing deals on the Most Wished For items of the season:

Toys & Games (www.amazon.com/toys)

-- Jakks EyeClops Bionic Eye - List Price: $49.99, Amazon Price: $34.99 (Savings: 30%)

-- Mattel High School Musical DVD Board Game 2 - List Price: $29.95, Amazon Price: $9.99 (Savings: 67%)

-- Lego Star Wars Death Star II - List Price: $269.99, Amazon Price: $149.99 (Savings: 44%)

-- Barbie Girls 1GB MP3 Player - List Price: $99.99, Amazon Price: $49.99 (Savings: 50%)

-- Cranium - List Price: $24.99, Amazon Price: $11.99 (Savings: 52%)

-- Barbie Mattel Barbie as The Island Princess Princess Rosella Doll - List Price: $29.95, Amazon Price: $16.75 (Savings: 44%)

-- DreamLife Superstar TV Plug-In Game - List Price: $37.99, Amazon Price: $24.99 (Savings: 34%)

Electronics (www.amazon.com/electronics)

-- Apple 16 GB iPod touch - List Price: $399.00, Amazon Price: $379.00 (Savings: 5%)

-- Garmin nuvi 350 3.5-Inch Portable GPS Navigator - List Price: $969.22, Amazon Price: $304.36 (Savings: 69%)

-- Canon PowerShot SD800 IS 7.1MP Digital Elph Camera - List Price: $449.99, Amazon Price: $239.94, (Savings: 47%)

-- Canon Digital Rebel XTi 10.1MP Digital SLR Camera - List Price: $1,400.00, Amazon Price: $610.99 (Savings: 56%)

-- Samsung LNT4661F 46" 1080p LCD HDTV - List Price: $2,199.99, Amazon Price: $1,599.98 (Savings: 27%)

-- Toshiba REGZA 32HL67U 32" 720p LCD HDTV - List Price: $899.99, Amazon Price: $730.65 (Savings: 19%)

-- SanDisk SDMX4-4096 Sansa e260 4 GB MP3 Player - List Price: $249.99, Amazon Price: $106.94 (Savings: 57%)

Software (www.amazon.com/software)

-- Apple Mac OS X Version 10.5 Leopard - List Price: $129.00, Amazon Price: $109.99 (Savings: 15%)

-- Adobe Photoshop Elements 6 - List Price: $99.99, Amazon Price: $77.99 (Savings: 22% + Mail-In Rebate: $20.00)

-- Microsoft Office Professional 2007 FULL VERSION - List Price $499.95, Amazon Price $374.99 (Savings: 25%)

Home & Garden (www.amazon.com/home)

-- KitchenAid Professional 600 Series 6-Quart Stand Mixer - List Price: $499.99, Amazon Price: $259.99 (Savings: 48%)

-- Dirt Devil 0213CHM Kone Cordless Hand Vacuum - List Price: $59.95, Amazon Price: $35.99 (Savings: 40%)

-- Calphalon Commercial Hard Anodized 9-Piece Set - List Price: $492.00, Amazon Price: $199.99 (Savings: 59%)

-- Pinzon Bamboo Cotton Bath Towel - List Price: $40.00, Amazon Price: $19.99 (Savings: 50%)

-- La Crosse Technology WS-9035U Wireless Weather Station and Wind Sensor - List Price: $179.95, Amazon Price: $79.99 (Savings 56%)

-- Chicago Cutlery Insignia2 18-Piece Block Set - List Price: $149.99, Amazon Price: $79.99 (Savings: 47%)

-- Zojirushi Mr. Bento Stainless-Steel Lined Lunch Jar - List Price: $64.00, Amazon Price: $36.68 (Savings: 43%)

-- Silpat 11-5/8-by-16-1/2-Inch Nonstick Silicone Baking Mat - List Price: $24.99, Amazon Price: $12.99 (Savings: 48%)

Jewelry (www.amazon.com/jewelry)

-- 14k White Gold, Princess-Cut, Diamond Classic 4-Prong Pendant (1/10 cttw) - List Price: $114.00, Amazon Price: $59.00 (Savings: 48%)

-- 10k White Gold Diamond Flower Tennis Bracelet (1/2 cttw) - List Price: $449.00, Amazon Price: $269.99 (Savings: 40%)

-- 14k White Gold Black Diamond Ring (1/3 cttw) - List Price: $364.95, Amazon Price: $189.99 (Savings: 47%)

-- 14k White Gold, Round, Diamond Stud Earrings (1/3 cttw) - List Price: $129.00, Amazon Price: $49.99 (Savings: 61%)

Watches (www.amazon.com/watches)

-- Skagen Women's Silver Dial Mesh Bracelet Watch - List Price: $100.00, Amazon Price: $56.00 (Savings: 44%)

-- Bulova Women's Diamond Chronograph Watch #96R19 - List Price: $499.00, Amazon Price: $239.50 (Savings: 52%)

-- Invicta Men's Pro Diver Collection Automatic Watch #8926 - List Price: $285.00, Amazon Price: $82.99 (Savings: 71%)

-- Invicta Women's II Collection Limited Edition Diamond Chronograph Watch #4718 - List Price: $895.00, Amazon Price: $225.00 (Savings: 75%)

-- Lego Kids Watch #5900100 - List Price: $24.99, Amazon Price: $14.99 (Savings: 40%)

DVD (www.amazon.com/dvd)

-- "The Sopranos: Season 6, Part 2" - List Price: $99.98, Amazon Price: $54.99 (Savings: 45%)

-- "Planet Earth" - List Price: $79.98, Amazon Price: $54.99 (Savings: 31%)

-- "The War" - List Price: $129.99, Amazon Price: $79.99 (Savings: 38%)

-- "Sex and the City: The Complete Series" (Collector's Giftset) - List Price: $299.98, Amazon Price: $154.99 (Savings: 48%)

-- "Friends: The Complete Series Collection" - List Price: $299.98, Amazon Price: $162.99 (Savings: 46%)

Music (www.amazon.com/music)

-- "Noel" by Josh Groban - List Price: $18.98, Amazon Price: $9.99 (Savings: 47%)

-- "Raising Sand" by Robert Plant and Alison Krauss - List Price: $18.98, Amazon Price: $11.99 (Savings: 37%)

-- "As I Am" by Alicia Keys - List Price: $18.98, Amazon Price: $9.99 (Savings: 47%)

-- "Carnival Ride" by Carrie Underwood - List Price: $18.97, Amazon Price: $9.99 (Savings: 47%)

-- "Taking Chances" by Celine Dion - List Price: $18.98, Amazon Price: $9.99 (Savings: 47%)

Sports & Outdoor (www.amazon.com/sports)

-- Razor E300 Electric Scooter - List Price: $229.99, Amazon Price: $174.99 (Savings: 24%)

-- Victorinox Swiss Army Golf Tool with Callaway Golf Balls - List Price: $64.00, Amazon Price: $32.00 (Savings: 50%)

-- Columbia Bugaboo Four to Five-Person Family Dome Tent - List Price: $169.99, Amazon Price: $109.99 (Savings: 35%)

-- Victorinox Swiss Army Champion Plus - List Price: $76.00, Amazon Price: $29.95 (Savings: 61%)

-- Razor Pocket Rocket Miniature Electric Bike - List Price: $229.99, Amazon Price: $149.22 (Savings: 35%)

Automotive (www.amazon.com/auto)

-- Accutire MS-4350B Programmable Digital Tire Gauge - List Price: $19.99, Amazon Price: $11.99 (Savings: 40%)

-- Actron CP9135 AutoScanner Diagnostic Code Scanner - List Price: $179.99, Amazon Price: $69.99 (Savings: 61%)

-- Black & Decker BB7B Simple Start 12-Volt Battery Booster - List Price: $76.00 Amazon Price: $42.50 (Savings: 44%)

Home Improvement (www.amazon.com/hi)

-- Denali 115-Piece Home Repair Tool Kit - List Price: $79.99, Amazon Price: $39.99 (Savings: 50%)

-- Racor Ceiling Mounted Bike Lift #PBH-1R - List Price: $54.99, Amazon Price: $19.99 (Savings: 64%)

-- Black & Decker AAW100 8-Inch Auto Wrench - List Price $50.38, Amazon Price: $25.99 (Savings: 48%)

-- Black & Decker BDSL10 36" Gecko Grip Level with Accu Mark - List Price: $39.59, Amazon Price: $24.99 (Savings: 37%)

-- Black & Decker VPX903X1 VPX Starter Set with Power Screwdriver, Cut Saw, Flashlight, and VPX Battery with Charger - List Price: $182.26, Amazon Price $89.99 (Savings: 51%)

Holiday Shipping

Amazon.com is the home of great shipping options. For convenient and effortless shopping, customers can take advantage of a popular program called Amazon Prime(TM). For $79 a year, customers receive FREE Two-Day Express Shipping on qualifying items. Amazon Prime benefits can be extended to up to four family members living in the same household, and there is no minimum purchase required and no need to consolidate orders. Prime Members can ship eligible items to any valid address in the continental United States, and are not limited to shipping exclusively to their home billing address. Some restrictions apply; see www.amazon.com/prime for details.

In addition, customers can save money and, with some advance planning, still enable their packages to arrive on time for the holidays by using Amazon.com's convenient FREE Super Saver Shipping available on orders over $25. Some restrictions apply; see www.amazon.com/supersavershipping for details.

For delivery by December 24, the following guidelines apply (for items with 24-hour availability):

-- Dec. 17: Last day to order items using FREE Super Saver Shipping on qualifying orders over $25

-- Dec. 18: Last day to order items using Guaranteed Standard Shipping

-- Dec. 19: Last full day to order items using Two-Day Shipping (free with Amazon Prime)

-- Dec. 20: Last day to order items using Two-Day Shipping - Order as late as 3 p.m. PST (precise cut-off time varies by item) (free with Amazon Prime)

-- Dec. 21: Last full day to order items using One-Day Shipping (just $3.99 per item with Amazon Prime)

-- Dec. 22: Last day to order items using One-Day Shipping - Order as late as 3 p.m. PST (varies by item) (just $3.99 per item with Amazon Prime)

Please note

Product prices and availability are subject to change. Prices and availability are accurate at the initial issuance of this release; however, they may differ from those you see when you visit Amazon.com. The term "List Price" represents the full retail price listed on the product itself, suggested by the manufacturer or supplier, or estimated in accordance with standard industry practice. It is a comparative price estimate and may or may not represent the prevailing price in every area on any particular day. The term "Savings" represents the difference between the List Price and the Amazon Price.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

CONTACT: Amazon Media Hotline, 206-266-7180
www.amazon.com/pr

SOURCE: Amazon.com


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