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Amazon.com Launches Askville.com, a Website for Sharing Knowledge

For a Limited Time Only and While Supplies Last, Users Who Answer Questions on Askville.com Receive Quest Gold, Which Can Be Redeemed for $100 or $50 Amazon.com Gift Cards

SEATTLE--(BUSINESS WIRE)--Nov. 29, 2007--Amazon.com (NASDAQ:AMZN) today launched Askville.com, a website where users ask and answer questions, and discover answers to thousands of questions on everything from how to buy an HDTV to the best way to lose weight. Askville.com users who share their knowledge by answering questions will receive Quest Gold, which, for a limited time and while supplies last, can be redeemed for $100 or $50 Amazon.com Gift Cards.

"Finding information or getting good advice is hard enough when you are searching the Internet by yourself," said Joseph Park, Director of Askville.com. "Askville.com allows you to ask a question to a community of users who are willing to help you find that information or give you advice from their own personal experiences, which makes the discoverability of information much more efficient. Plus, it is a lot more fun interacting with real people versus looking at a list of website links from a search engine."

"Not everyone finds what they are looking for on the web," said Park. "We believe Askville.com can help users find information while also making it a fun experience by sharing your knowledge with other curious, like-minded people."

Askville.com is now available to all Amazon customers around the world. Askville.com had been open to a select number of users since its initial beta launch last December. Users who are not Amazon customers and have a cell phone in the U.S. and Canada can still gain access to Askville.com by authenticating themselves via mobile phone.

Askville.com users who ask or answer questions earn Quest Gold. The amount of Quest Gold a user earns is tied to how well they answer questions on Askville.com and what level of expertise they have reached in a particular topic (users earn experience points in specific topics when they answer questions and are promoted to higher levels within each topic as they continue to submit high-quality answers in those topics). Askville.com plans to launch another website called Questville.com where users will be able to use their Quest Gold for various activities and a chance to get other rewards.

For a limited time and while supplies last, Askville.com users can redeem their Quest Gold for $100 and $50 Amazon.com Gift Cards, Askville.com t-shirts and coffee mugs.(a)

About Askville.com

Askville is a community-driven, knowledge-based marketplace where online users can ask and answer questions, share their knowledge, and meet others with similar interests. Askville launched in December 2006 and is currently in beta-testing. Askville is an Amazon.com company.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

(a) This limited time, promotional offer begins on November 29, 2007, is subject to change thereafter and expires on the earlier of December 31, 2007, or when Askville's supply of Amazon.com GCs is depleted. Amazon.com is not a sponsor of this promotion. Amazon.com GCs are issued by ACI Gift Cards, Inc. Restrictions apply to Amazon.com GCs. Amazon.com GCs are redeemable only for purchases of eligible products on www.amazon.com and may not be redeemed for cash, unless prohibited by law. See www.amazon.com/gc-legal for complete terms and conditions.

CONTACT:
Amazon Media Hotline
206-266-7180

SOURCE: Amazon.com, Inc.


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