For a Limited Time Only and While Supplies Last, Users Who Answer
Questions on Askville.com Receive Quest Gold, Which Can Be Redeemed
for $100 or $50 Amazon.com Gift Cards
SEATTLE--(BUSINESS WIRE)--Nov. 29, 2007--Amazon.com (NASDAQ:AMZN)
today launched Askville.com, a website where users ask and answer
questions, and discover answers to thousands of questions on
everything from how to buy an HDTV to the best way to lose weight.
Askville.com users who share their knowledge by answering questions
will receive Quest Gold, which, for a limited time and while supplies
last, can be redeemed for $100 or $50 Amazon.com Gift Cards.
"Finding information or getting good advice is hard enough when
you are searching the Internet by yourself," said Joseph Park,
Director of Askville.com. "Askville.com allows you to ask a question
to a community of users who are willing to help you find that
information or give you advice from their own personal experiences,
which makes the discoverability of information much more efficient.
Plus, it is a lot more fun interacting with real people versus looking
at a list of website links from a search engine."
"Not everyone finds what they are looking for on the web," said
Park. "We believe Askville.com can help users find information while
also making it a fun experience by sharing your knowledge with other
curious, like-minded people."
Askville.com is now available to all Amazon customers around the
world. Askville.com had been open to a select number of users since
its initial beta launch last December. Users who are not Amazon
customers and have a cell phone in the U.S. and Canada can still gain
access to Askville.com by authenticating themselves via mobile phone.
Askville.com users who ask or answer questions earn Quest Gold.
The amount of Quest Gold a user earns is tied to how well they answer
questions on Askville.com and what level of expertise they have
reached in a particular topic (users earn experience points in
specific topics when they answer questions and are promoted to higher
levels within each topic as they continue to submit high-quality
answers in those topics). Askville.com plans to launch another website
called Questville.com where users will be able to use their Quest Gold
for various activities and a chance to get other rewards.
For a limited time and while supplies last, Askville.com users can
redeem their Quest Gold for $100 and $50 Amazon.com Gift Cards,
Askville.com t-shirts and coffee mugs.(a)
Askville is a community-driven, knowledge-based marketplace where
online users can ask and answer questions, share their knowledge, and
meet others with similar interests. Askville launched in December 2006
and is currently in beta-testing. Askville is an Amazon.com company.
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches, gourmet food,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.
Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2006, and all
(a) This limited time, promotional offer begins on November 29,
2007, is subject to change thereafter and expires on the earlier of
December 31, 2007, or when Askville's supply of Amazon.com GCs is
depleted. Amazon.com is not a sponsor of this promotion. Amazon.com
GCs are issued by ACI Gift Cards, Inc. Restrictions apply to
Amazon.com GCs. Amazon.com GCs are redeemable only for purchases of
eligible products on www.amazon.com and may not be redeemed for cash,
unless prohibited by law. See www.amazon.com/gc-legal for complete
terms and conditions.
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SOURCE: Amazon.com, Inc.