Press Release

<< Back Diamond Sales Are up More Than 75 Percent in the Third Quarter 2007

SEATTLE--(BUSINESS WIRE)--Nov. 6,, Inc. (Nasdaq:AMZN) today announced third-quarter 2007 diamond sales increased more than 75 percent year-over-year. Each quarter, an increasing number of's millions of customers are shopping the Jewelry & Watches store, especially for important gift-giving occasions such as the holidays and Valentine's Day.

"Buying diamonds online, whether it be a ring, a pair of studs, or a pendant is a very important purchase," said Peter Lai, director, Jewelry & Watches Store. "At we pride ourselves on offering our customers nothing but the highest-quality diamond products at the lowest prices with an easy and convenient experience."

Selection for's diamond jewelry collection expanded with 2,269 new styles launching in the third quarter, including an extensive number of styles of the black diamond collection. Top-sellers included a pair of 2-carat black diamond studs, the white gold Journey Curve 1/2-carat pendant and the yellow gold Journey Curve 2-carat pendant. Gemstones were very popular with Amazon customers in the third quarter. Over 240 new styles launched, including the top-selling white gold ruby and 2-carat diamond ring, a 14k white gold pink sapphire and diamond bracelet and 14k yellow gold four-prong round peridot stud earrings.'s Jewelry & Watches Store currently offers over 100,000 diamond jewelry and watch items, including 5,000 diamond watches, 16,000 pairs of diamond earrings, 22,000 diamond necklaces and 7,000 bracelets, to name a few.

Every piece of jewelry sold by is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers can read detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.

About, Inc., Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.

CONTACT: Amazon Media Hotline: 206-266-7180


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