Site Focuses on Providing Simple, Easy-to-Find Information about
High Definition to Educate Customers on How They Can Get the Most out
of Their HD Home Entertainment Experiences
SEATTLE--(BUSINESS WIRE)--Oct. 10, 2007--Amazon.com, Inc.
(NASDAQ:AMZN) today unveiled a new customer knowledge center, Amazon
High-Def 101 (www.amazon.com/hd101), which will help customers
navigate the mountains of information available about the
high-definition (HD) home entertainment marketplace. As a one-stop
education and shopping destination, Amazon High-Def 101 allows
visitors to explore a comprehensive lineup of HD-related products --
including HDTVs, movie players, game systems, PC options, accessories
and movies -- while getting the facts on how to "high-def" their
homes. Visitors also have access to other HD product offerings and new
content, including educational videos and weekly blog posts
highlighting the latest trends.
"There are few resources today where the public can find simple
and concise information about high definition," said Peter Faricy,
vice president of movies and music at Amazon.com. "Our goal with the
Amazon High-Def 101 customer knowledge center is to provide our
customers with centralized, easy to-understand information that will
help demystify high-definition entertainment. Amazon High-Def 101 is a
place where anyone can come to learn and ask questions about the
complex HD landscape. We will continue to expand and evolve the site
to meet our customers' needs."
In a confusing high-definition marketplace, there are many
different TVs, DVD players, DVD formats, cable boxes (and cable
companies), and surround sound systems (which include receivers,
tuners, speakers, sub-woofers and more) to choose from -- and they all
have to be installed. The goal of High-Def 101 is to alleviate
confusion and present the facts about HD products in a clear and
simple way to Amazon customers, as well as help them achieve the
high-quality entertainment experience they deserve from their home
theater investments.
"This holiday season is critical for high definition, and as an
industry we need to place the focus on helping consumers understand
the extraordinary benefits of HD media and how to get the most value
out of their home entertainment investments," said Ron Sanders,
president, Warner Home Video. "We appreciate Amazon.com's aggressive
efforts to educate the consumer."
Amazon High-Def 101 provides a comprehensive destination where the
less technically inclined can get all the information they need about
HD home entertainment. Key features of the High-Def 101 customer
knowledge center include:
An interactive, intuitive layout that allows customers to
easily access and find information
A library of consumer-friendly articles aimed at helping the
average person configure their HD home entertainment
experience
A dictionary of HD terminology that explains commonly used
phrases and abbreviations
A community of home theater professionals who regularly post
blog entries and participate in forums to help answer customer
questions and provide direction
"Many consumers remain unaware of the details and benefits of the
HDTV experience, and this has been a challenge for the industry to
overcome," stated Paul Erickson, director of DVD and HD Market
Research at DisplaySearch, an NPD Group company. "With consumers
shifting towards flat displays, HD content availability
increasing from pay-TV providers and movie studios, Blu-ray and HD DVD
player prices falling, and popularity growing for HD game consoles,
the potential has never been higher for this market. By helping to
raise consumer understanding of both the benefits of HDTV and the
advantages of next-generation disc formats over regular DVD, consumer
education efforts like Amazon's 'High-Def 101' will help both
consumers and the industry to take full advantage of this potential."
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique, new, refurbished and used items in
categories such as health and personal care, jewelry and watches,
gourmet food, sports and outdoors, apparel and accessories, books,
music, DVDs, electronics and office, toys and baby, and home and
garden.
Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2006, and all
subsequent filings.
CONTACT: Amazon Media Hotline
206-266-7180
SOURCE: Amazon.com, Inc.
