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Amazon.com Launches Bruce Springsteen Music Store, Exclusively Debuts Second Springsteen Music Video
    Fans get first glimpse of "Long Walk Home" video only on online
                          retailer's website

SEATTLE--(BUSINESS WIRE)--Sept. 24, 2007--Amazon.com (NASDAQ:AMZN) today launched its largest-ever single-artist music store for icon Bruce Springsteen -- www.amazon.com/springsteen. As part of the Springsteen store launch, Amazon will exclusively premiere the anticipated music video release of "Long Walk Home" on www.amazon.com/music for five days. "Long Walk Home" is the second single to be released off Springsteen's upcoming album with the E Street Band, "Magic."

"Bruce Springsteen is a music legend, who deserves to take center stage on Amazon.com with his own store," said Peter Faricy, vice president of music and movies at Amazon.com. "The store pays homage to the Boss' amazing career, and gives our customers and Springsteen fans easy access to everything Bruce."

In addition to debuting the music video for "Long Walk Home," fans will be able to view other exciting Springsteen content, including videos for "Radio Nowhere," "Born to Run," "John Henry," "Growing Up" and "Atlantic City." The store will house Amazon's entire Bruce Springsteen catalog of albums along with fun fan content, including a back story on Springsteen and the E Street Band, an album timeline, hourly updated rankings of the bestselling Springsteen albums on Amazon.com and information on the Boss' concert tour. Customers will also be able to vote for their favorite Springsteen song to find out which track sits at the top of fans' playlists.

Additionally, fans will have the opportunity to explore Patti Scalfia's music and view her latest music video, "Looking for Elvis."

"Magic" will be released on Tuesday, Oct. 2, 2007, and is now available for pre-order on www.amazon.com for $9.99, a savings of 47 percent.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique, new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon
             Media Hotline, 206-266-7180

    SOURCE: Amazon.com

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