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Amazon.com Announces Tuition & Textbooks Sweeptakes Grand Prize -- One Year of Tuition

SEATTLE--(BUSINESS WIRE)--Aug. 13, 2007--Amazon.com, Inc. (Nasdaq: AMZN):

WHAT:     Amazon.com today launched its Tuition & Textbooks
          Sweepstakes. Legal residents of the United States and the
          District of Columbia, 18 years or older, have the chance to
          win one grand prize of one year's college tuition up to
          $25,000. Fifty second prize winners will receive a $1,000
          Amazon.com Gift Certificate each for the purchase of
          textbooks, and 1,000 third prize winners will receive an
          Amazon.com Gift Certificate good for the purchase of one
          textbook up to a maximum value of $150.

          Prizes will be awarded at random drawings to be held on or
          about October 22, 2007. No purchase or payment is necessary
          to enter or win this sweepstakes. For complete sweepstakes
          terms and conditions, visit
          www.amazon.com/Tuition&Textbooks.

WHEN:     Begins, Monday, August 13, 2007, 12:00 am PT
          Ends, Saturday, October 6, 2007, 11:59 pm PT

WHERE:    Visit www.amazon.com/Tuition&Textbooks to enter the
          sweepstakes.

NOTES:    Customers can save up to 30% on over 100,000 new textbooks
          titles sold by Amazon.com and up to 90% off the list price
          of millions of used textbooks. Orders over $200 on eligible
          titles purchased from Amazon.com qualify for free 2-day
          shipping, and Amazon Prime Members will also receive a $20
          promotional certificate to be used for a future purchase.
          Just enter the code TBFALLO7 at checkout.

CONTACT:  Janie Escamilla, Waggener Edstrom -- 415-547-7000 ext. 7036
          Amazon.com Media Relations Line -- 206-266-7180

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique, new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com
             Media Relations Line, 206-266-7180
             or
             Waggener Edstrom
             Janie Escamilla, 415-547-7000 ext. 7036

    SOURCE: Amazon.com

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