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Amazon.com Launches Jewelry & Watches Stores Internationally

Amazon.jp, Amazon.de and Amazon.co.uk Launch Jewelry & Watches Stores

SEATTLE--(BUSINESS WIRE)--Aug. 6, 2007--Each quarter, an increasing number of Amazon.com's (Nasdaq:AMZN) millions of customers are shopping the Amazon.com Jewelry & Watches store, and now Amazon customers in the United Kingdom, Germany and Japan can too. With the recent launches of the Jewelry & Watches store on Amazon.co.uk, Amazon.de and Amazon.jp, international customers can now experience purchasing jewelry and watches online the Amazon way -- with ease and convenience, great selection and low prices.

"We are thrilled to be able to offer our international customers the opportunity to purchase jewelry and watches online," said Peter Lai, Director, Amazon.com Jewelry & Watches. "Customers love Amazon.com's outstanding selection and low prices, and we know our customers in the United Kingdom, Germany and Japan will too."

In addition to these new launches, Amazon.com's second quarter 2007 jewelry sales increased significantly with diamond sales increasing 260 percent, color gemstones sales increasing 169 percent and sterling silver sales increasing 107 percent. And with the addition of new brands such as Miss Sixty, Crislu and Sajen, Amazon.com's Jewelry & Watches store saw its most successful Mother's Day to date.

Women's watch sales increased 100 percent, citing top-selling brands such as Movado, Cartier, Omega, Tag Heuer, Baume Mercier and Invicta. Amazon.com's Watch store also expanded its brand selection by adding Avirex, Marc Ecko, Nautica, Elle, Penguin and Technomarine.

Every piece of jewelry sold by Amazon.com is inspected by jewelry professionals to verify quality attributes and ensure an excellent product. Customers will find detailed product specifications about each of the piece's components, including gemstones, settings and metal stamps. A Learning Center provides buying guides for pearls, diamonds, precious metals, and watches. Loose stones are independently certified to be a specific cut, clarity, color, shape and weight. Finally, the store provides all of the tools and helpful information that Amazon.com customers know and love, such as Customer Reviews, Top Sellers lists, So You'd Like To guides and Listmania lists.

About Amazon.com

Amazon.com, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

CONTACT: Amazon.com
Amazon Media Hotline, 206-266-7180

SOURCE: Amazon.com, Inc.


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