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Amazon Announces Final Figures for ''Harry Potter and the Deathly Hallows''

SEATTLE--(BUSINESS WIRE)--July 23, 2007--Amazon.com (Nasdaq:AMZN) today announced final worldwide pre-order and customer savings numbers on the seventh and final installment of the Harry Potter series, "Harry Potter and the Deathly Hallows." In the largest single-product distribution in Amazon.com's history, the online retailer brought the magic of "Harry Potter and the Deathly Hallows" to millions of happy Muggles on Saturday - the first day the book was available to the public.

"I could barely sleep Friday night knowing that my copy of 'Harry Potter and the Deathly Hallows' was coming on Saturday," said 10 year old Maddie C., Amazon.com Kid Correspondent of River Falls, WI. "It was so exciting to have the book delivered to my house the very first day it was out and start reading it. Now I finally know what happens to Harry and the rest of the gang."

    Amazon "Harry Potter and the Deathly Hallows" Facts

    --  As of midnight, July 20, Amazon.com received more than 2.2
        million pre-orders of "Harry Potter and the Deathly Hallows"
        on its Web sites worldwide, surpassing the previous pre-order
        record of 1.5 million held by the sixth book in the epic Harry
        Potter series.

    --  In the U.S., Amazon.com received over 1.4 million pre-orders
        making the book the company's largest new product release
        ever.

    --  Amazon estimates its customers have saved more than $50
        million worldwide on the purchase of the book when factoring
        in savings from the book's discounted price, the $5
        promotional certificate offered on Amazon.com and Amazon.ca
        and free shipping.

    --  Amazon.com delivered nearly 1.3 million copies of "Harry
        Potter and the Deathly Hallows" to the doorsteps of millions
        of Muggles across the country Saturday, July 21 - the first
        day the book was available to the public.

    --  Amazon's U.S. fulfillment centers processed approximately 18
        tons of "Harry Potter and the Deathly Hallows" per hour and
        shipped to more than 43,000 zip codes across the country.

    --  On its busiest pre-order day, Amazon.com took more than 1.75
        pre-orders of "Harry Potter and the Deathly Hallows" per
        second.

    --  Amazon.com offered guaranteed Saturday delivery to customers
        for the same price as Standard shipping, and Saturday delivery
        was free for Amazon Prime members.

    --  Amazon's Web sites serving the UK, France, Germany, Japan and
        Canada also provided release date delivery to hundreds of
        thousands of customers on Saturday, July 21.

    --  Across all of its seven web sites, Amazon shipped to more than
        160 countries around the world.

    About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com
             Amazon Media Hotline, 206-266-7180

    SOURCE: Amazon.com, Inc.

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