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Amazon.com Announces Falls Church, Va., as the ''Harry-est Town'' in America
    Vermont, Utah and Washington Are the "Harry-est States" but the
             District of Columbia Beats Out All 50 states

SEATTLE--(BUSINESS WIRE)--July 16, 2007--After months of tracking pre-orders of "Harry Potter and the Deathly Hallows," Amazon.com (NASDAQ:AMZN) today revealed the "Harry-est town" in the country: Falls Church, Va. Residents of Falls Church placed more Amazon.com orders of "Harry Potter and the Deathly Hallows" per capita than any other town in America. As a result of Falls Church's "Harryness," Amazon.com is donating a $5,000 Amazon.com gift certificate to the Mary Riley Styles Public Library Foundation Trust of Falls Church.

"We are honored to win the Harry-est Town in America title," said City of Falls Church Mayor Robin S. Gardner. "Our small-town community places great importance on education and reading, and it's no surprise that we have a wealth of Harry Potter fans of all ages. We're grateful to Amazon.com for this generous gift that will further encourage the value of books and imagination in our community."

Falls Church beat out Gig Harbor, Wash., and two other Virginia towns -- Fairfax and Vienna -- with Katy, Texas rounding out the top five. Media, Pa.; Issaquah, Wash.; Snohomish, Wash.; Doylestown, Pa.; and Fairport, N.Y. completed the 10 Harry-est towns.

To determine the winner, Amazon.com used the most recent U.S. Census data and included all U.S. towns and cities with a population of more than 5,000 people.

While there was no prize at stake, the "Harry-est State" list showed that Vermont was the "Harry-est State" on a per capita basis. However, the District of Columbia led all 50 states, showing that even the nation's politicians have Harry Potter fever. A full list of the Harry-est towns and states can be found at www.amazon.com/harrypotter.

"We are a happy Harry-est group here at the Mary Riley Styles Public Library Foundation Trust, and delighted to learn that the magic of Amazon.com will touch us," said Chester W. De Long, treasurer and trustee of the Mary Riley Styles Public Library Foundation Trust. "The 11,000 plus citizens of Falls Church, waving their 10,139 library cards, have won the ultimate game of Quidditch. This donation will help keep the library as a center of excellence, encouraging our youth to be avid readers."

The Mary Riley Styles Public Library Foundation Trust is a charitable, nonprofit organization committed to providing supplementary support to the Mary Riley Styles Public Library in Falls Church. Through public donations, the Foundation works closely with the Library Director and the Library Board of Trustees to identify unmet needs of the library, and provide services to the public.

"The growing anticipation and enthusiasm for the release of this final installment is truly phenomenal," said Greg Greeley, vice president of books at Amazon.com. "We're thrilled to proclaim Falls Church the 'Harry-est Town' in America and to donate an Amazon.com gift certificate to the Mary Riley Styles Public Library Foundation Trust that benefits all residents of the community."

With less than one week remaining until Muggles everywhere can experience the magic of "Harry Potter and the Deathly Hallows," Amazon.com has sold nearly 1.3 million copies of the final book. Customers in the U.S. still have the opportunity for Release-Date Delivery of "Harry Potter and the Deathly Hallows." For all orders placed by Tuesday, July 17, 2007, at 12:00 p.m. EDT using standard shipping or better (including Amazon Prime), Amazon.com will guarantee delivery of "Harry Potter and the Deathly Hallows" on its release date of Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.

To place an order for the book and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Media Hotline, 206-266-7180

    SOURCE: Amazon.com

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