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Harry Potter Mania Reaches All-Time High on Amazon.com
Online retailer celebrates new pre-order record by providing customers a $5 promotional certificate; Announces Release-Date Delivery pre-order deadline
SEATTLE, Jul 02, 2007 (BUSINESS WIRE) -- With nearly three weeks remaining before the July 21 release of "Harry Potter and the Deathly Hallows," Amazon.com (NASDAQ:AMZN) today announced that enthusiastic Muggles throughout the country have pre-ordered more than 1 million copies of the seventh and final book in the Harry Potter series from Amazon.com, surpassing the previous pre-order record held by the sixth book in the epic series, "Harry Potter and the Half-Blood Prince." Worldwide, the company has taken nearly 1.6 million pre-orders for "Harry Potter and the Deathly Hallows," eclipsing the previous worldwide record of 1.5 million.

Amazon.com today also announced the deadline for Release-Date Delivery of "Harry Potter and the Deathly Hallows" in the U.S. For all orders placed by Tuesday, July 17, 2007, at 12:00 p.m. EDT using standard shipping or better (including Amazon Prime), Amazon.com will guarantee delivery of "Harry Potter and the Deathly Hallows" on its release date of Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.

"We are thrilled to offer our customers a low, low price for 'Harry Potter and the Deathly Hallows' plus Saturday delivery at no extra charge," said Greg Greeley, vice president of books at Amazon.com. "As a show of gratitude to our customers, we are giving every customer who pre-orders 'Harry Potter and the Deathly Hallows' before July 21 a $5 Amazon.com promotional certificate to use on a future purchase in the month of August."

The company estimates it has already saved customers more than $23 million on purchases of the book. Amazon.com's Pre-order Price Guarantee ensures that customers are charged the lowest price offered by Amazon.com from the time they place their order until the release date.

With two weeks remaining until the company announces the "Harryest Town in America," cities in Virginia, Washington and Pennsylvania continue to dominate the top ten spots on the list. Later this month, Amazon.com will give a $5,000 Amazon.com gift certificate to a non-profit organization in the Harryest Town.

"Harry Potter and the Deathly Hallows" has been selling at a record-breaking pace at Amazon.com since pre-ordering began on February 1, 2007. First-day pre-orders for "Harry Potter and the Deathly Hallows" in the U.S. were 547 percent higher, or 6.5 times more, than first-day pre-orders for "Harry Potter and the Half-Blood Prince." Sales for the seventh book have continued to outpace its predecessor's both at Amazon.com and each of its international sites.

To place an order for the book and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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