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Michael Eisner's Original Web Series ''Prom Queen'' Now Available as Full-Length Movie Exclusively on Amazon Unbox(TM)

Popular Emmy-Nominated Teen Series Launched as an Internet

Series, Now Available as a Full-Length Movie Download

SEATTLE--(BUSINESS WIRE)--June 29, 2007--Amazon.com (NASDAQ:AMZN) and Michael Eisner's independent new-media studio, Vuguru, in conjunction with Big Fantastic, today announced that the Emmy(R)-nominated web series "Prom Queen" is now available for the first time as a full-length, commercial-free download exclusively on Amazon Unbox (http://unbox.amazon.com). Amazon Unbox is Amazon's digital video download service that offers over 10,000 television shows, movies and other video content for rent or purchase. Videos rented or purchased on Amazon Unbox can be viewed via the PC or on the TV through Amazon Unbox on TiVo. "Prom Queen" debuted in April as a short-form 80-episode web series, with the last episode airing June 20. The exclusive full-length download of "Prom Queen" is available on Amazon Unbox to own for $9.99 and to rent for 30 days at $3.99.

"By teaming with Amazon Unbox, we are making it possible for 'Prom Queen' fans to download and watch the entire series as a feature-length title whenever they want," said Michael Eisner. "The wonderful thing about producing in the new-media landscape is that fans can reach shows like 'Prom Queen' on a number of platforms. Amazon Unbox gives shows like 'Prom Queen' longevity and serves as a new mass medium and unique way for the show's followers to watch."

Emmy-nominated "Prom Queen" offers a blend of love, gossip and betrayal, and provides all the twists and turns of high school leading up to the biggest night of any high school senior's life: prom night. Viewers follow five girls who will be nominated for Prom Queen, but only one of them will win. On prom night, something terrible will happen.

"More and more people are going to the Internet for the latest compelling, cutting-edge video. Amazon Unbox provides a totally new way for producers and film-makers to deliver their work to customers," said Roy Price, director of Amazon Unbox. "By bringing shows like 'Prom Queen' to Amazon Unbox, our customers gain quick and easy access to exciting new web-only based content."

About Amazon.com

Amazon.com, Inc., (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

About Vuguru

Vuguru is a new media studio for Michael Eisner's The Tornante Company. The studio produces and distributes innovative story-driven content for current new media and emerging platforms. Vuguru's production of "Prom Queen" is the first of many shows developed and produced by the studio. Privately held, The Tornante Company makes investments in and incubates companies and opportunities in the media and entertainment space. Tornante holds ownership stakes in Veoh Networks and Team Baby Entertainment.

About Big Fantastic LLC

Big Fantastic is comprised of a handful of artists who aspire to a fresh and immersive way of storytelling on the Internet. Unified from backgrounds at Washington State University, Michael Mann's features, and a palette of short films, they collaborated and focused their talents into producing the first daily, scripted and dramatic web-series "Sam Has 7 Friends" in 2006. Big Fantastic is comprised of Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise.


    CONTACT: Amazon.com
             Media Hotline, 206-266-7180
             or
             Vuguru
             Dan Klores Communications
             Adam Schiff, 212-981-5216
             adam_schiff@dkcnews.com
             or
             Big Fantastic
             Wolf Kasteler & Associates
             Jodi Lederman, 310-205-0618
             jodil@wkapr.com

    SOURCE: Amazon.com

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