Press Release

<< Back
Available for the First Time in the U.S., the Miss Sixty Jewelry Line Launches Exclusively on Amazon.com

Entire 97-Piece Collection Available Beginning June 25

SEATTLE--(BUSINESS WIRE)--June 25, 2007--Amazon.com, Inc. (NASDAQ: AMZN) today announced the launch of the Miss Sixty jewelry collection. Available for the first time in the U.S., previously available only in Europe, the Miss Sixty jewelry collection will feature 97 pieces, varying in styles, and will be available beginning June 25 at www.amazon.com/misssixty. It is the only destination where customers can find the entire jewelry collection.

Ranging in price from $55 to $185, the 97-piece collection includes necklaces, pendants, earrings, charm bracelets and rings. What can only be described as a collection within a collection, customers can expect to find a wide array of styles and themes to suit their every taste. Each piece reflects the classic Miss Sixty look and is enhanced by a special treatment and finish, giving it a retro look and feel from the past.

"The Miss Sixty jewelry collection is a wonderful addition to the Amazon.com Jewelry store," said Russ Grandinetti, vice president of Amazon.com Jewelry & Watches. "We know our customers will love this very modern, original, outrageous, but also romantic, collection."

Themes of the jewelry collection include the Romantic collection, which features pink-gold pieces mixing classical jewelry with innovative faux-aging effects; the Vintage collection, which incorporates Victorian symbols such as keys, hearts, pearls and bows; the Wings collection, which represents the classic Miss Sixty style, but enriched with new details; the Coins collection, which is inspired by antique coins, but interpreted by Miss Sixty in a new way; the Spirit collection, which is an aggressive design with a unique and feminine style; the Eden collection, inspired by the 70s, which includes pieces of leather and steel; the Paradise collection, which features the Miss Sixty logo as the main feature and is accentuated with carved, overstated crystal; the Kult collection, which has a vintage feel, but targets the rock star in all of us; the Charms collection, which is made of gold enamel and stainless steel; and the Secret collection, which is very feminine yet retro, detailed with crystals and silhouettes using bows, skulls, pearls, keys and locks.

About Amazon.com

Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com Public Relations
             Tracy Ogden, 206-266-7180

    SOURCE: Amazon.com, Inc.

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines