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Amazon.com Announces Owl Delivery Writing Adventure

Nine Lucky Kids Will Get Midnight Doorstep Delivery of ''Harry Potter and the Deathly Hallows'' on July 21; Amazon Kid Correspondents

                            Also Announced

SEATTLE--(BUSINESS WIRE)--June 21, 2007--Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced its list of Harry Potter Kid Correspondents while simultaneously launching its Harry Potter Owl Delivery Writing Adventure, an event inviting kids under the age of 18 to write a 300-word essay about their favorite Harry Potter character. Three entries from each of three age groups (6-8, 9-12, and 13-17) will be selected to receive midnight delivery of "Harry Potter and the Deathly Hallows" on July 21st by UPS, as well as a Harry Potter prize package that will feature hundreds of dollars worth of Harry Potter memorabilia.

To enter the Owl Delivery Writing Adventure, a parent or legal guardian of the participating child must complete the entry form found at www.amazon.com/harrypotter and submit their child's essay using the instructions on the entry form. Selected essays from each age group will be posted on the Amazon.com Web site for customers to read and enjoy. The deadline for submissions is 11:59 p.m. PDT on Wednesday, June 27, 2007; or when 1,000 eligible entries have been received, whichever comes first.

The company also announced the list of those selected to be Harry Potter Kid Correspondents. The winners' names, ages and hometowns are as follows:

        --  Abigail, 8, St. Paul, Minn.

        --  Maddie B., 7, St. Paul, Minn.

        --  Maddie C., 10, River Falls, Wis.

        --  Sabrina, 13, St. Paul, Minn.

        --  Katherine, 14, Henniker, N.H.

        --  Laura, 15, Newton, Mass.

        --  Charlene, 12, Provo, Utah

        --  Kenneth, 6, McKinney, Texas

        --  August, 10, Los Angeles

        --  Shoshana, 14, Allentown, Pa.

Selected Kid Correspondent videos can be viewed at www.amazon.com/kidcorrespondent.

Media interested in interviewing a Kid Correspondent should contact the Amazon.com media hotline listed below.

About Amazon.com

Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com Media Relations
             206-266-7180

    SOURCE: Amazon.com, Inc.

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