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Amazon.com's Shoe and Handbag Website, Endless.com, Announces the Addition of 50 New Brands to its Ever-Growing Selection of Shoes and Handbags

Customers Will Also Receive Negative $5 on Free Overnight Shipping

                           with Any Purchase

SEATTLE--(BUSINESS WIRE)--May 22, 2007--Endless.com, the recently launched shoe and handbag website by Amazon.com, Inc. (NASDAQ:AMZN), today announced that since its launch in December, the website has added over 50 new brands to its ever-growing shoe and handbag selection. Now, with over 90 men's brands, 200 women's brands, 40 kids' brands and over 40 handbag brands to choose from, customers will have an even greater experience when shopping for shoes and handbags online.

"We're thrilled with our customers' response thus far and will continue to work relentlessly to increase our ever-expanding selection," said Steven Goldsmith, vice president of Endless.com.


    Below is a sampling of some of the latest brand additions to
Endless.com:

    --  Alexis Hudson

    --  Antik Denim Footwear

    --  Betsey Johnson

    --  Cobian

    --  Havaianas

    --  Hollywould

    --  Kale

    --  Modern Vintage

    --  Nine West Handbags

    --  Not Rated

    --  Poetic License

    --  Rocket Dog

    --  Rogue Shoes

    --  Scoop

    --  Seychelles

    --  Ted Baker

In addition the expanded brand selection, customers can also shop by price, style, brand, size, heel height and color all at the same time or separately. If a customer would like to conduct a search for royal blue and red wedge heels by Sam Edelman, Jessica Simpson and Nine West in a size 8 and an 8.5, or conduct a different search for men's sandals by Bacco Bucci and Kenneth Cole in size 11 within a certain price range, they can. And when customers are ready to buy, they can use their existing Amazon.com accounts.

About Amazon.com

Amazon.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer customers the lowest possible prices. Amazon.com and third-party sellers offer millions of unique new, refurbished, and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate web sites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc. and its subsidiaries, unless the context indicates otherwise.

Amazon.com Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


    CONTACT: Amazon.com, Inc.
             Media Relations
             Tracy Ogden, 206-266-7180
             ogden@amazon.com

    SOURCE: Amazon.com, Inc.

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