Overview

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Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve.

Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon.com fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage.

It is by design that technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently, and at even lower prices. Among its many technological innovations for customers, Amazon.com offers a personalized shopping experience for each customer, book discovery through "Search Inside The Book", convenient checkout using "1-Click® Shopping", and several community features like Wish Lists (www.amazon.com/wishlist) that help customers discover new products and make informed buying decisions.

Amazon.com operates retail websites and offers services that enable third parties to sell products on our websites. In 2000, Amazon.com began to offer its virtual shelf space to other retailers and to individual sellers. Today, small businesses, world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of Amazon.com.

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides highly reliable, scalable, low-cost infrastructure in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan, Singapore and Australia.

In 2007, Amazon introduced the first Kindle, the revolutionary portable reader that wirelessly downloads books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. In 2011, Amazon introduced the first Fire tablet, combining 15 years of innovation into a fully-integrated, end-to-end service for customers. Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews. A year later, Amazon introduced Fire HD, which features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine. Amazon has also been introducing a series of free "Buy Once, Read Everywhere" Kindle apps which let customers read their Kindle books on all of the most popular devices, including Android, iPad, iPhone, PC, Mac, BlackBerry, Windows Phone and web browsers with Kindle Cloud Reader.

Amazon's evolution is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers, sellers and developers around the world.

Overview
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