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Amazon Customers Become Designers with New 3D Printed Products Store Offering Customizable Fashion Accessories, Toys, Home Décor and More

The new 3D Printed Products store enables customers to customize and personalize items like earrings, pendants, rings, bobble head dolls and more

The easy-to-use customization widget allows customers to create and design products by material, size, color and style

SEATTLE--(BUSINESS WIRE)--Jul. 28, 2014-- Amazon (NASDAQ: AMZN) announced today the launch of the 3D Printed Products store (www.amazon.com/3dp), a marketplace that gives customers access to more than 200 unique print on-demand products, many that can be customized by material, size, styles and color variations, and personalized with text and image imprints. The new store is one of the largest online destinations to discover 3D printed products featuring convenient search tools, interactive 3D preview functionality and a product personalization widget. At launch to start, customers will find a wide range of items to browse including jewelry, toys, home décor and fashion accessories.

“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience. Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own,” said Petra Schindler-Carter, Director for Amazon Marketplace Sales. “The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories.”

“The personalization widget empowers customers to make something unique in seconds without knowing how to 3D model. A product personalization platform on Amazon has the potential to become the app store for the physical world,” said Nancy Liang, co-founder for Mixee Labs, headquartered in Brooklyn, New York. “Customization gives customers the power to remix their world, and we want to change the way people shop online. It also makes the shopping experience more fun, creative and personal.”

The new store will feature fun and easy-to-use design templates for customers to put their individual style on an item they create and 3D preview capability to enhance the customer experience. With the 3D product preview function, customers will be able to 360 degree rotate a virtual model of a product to tailor the item from every angle. After an item is personalized and the customer has finished the checkout process, the item is 3D printed on-demand by a manufacturing provider and shipped directly to the customer.

“The online customer shopping experience will be redefined through 3D printing. When you take into consideration the investment needed for manufacturing products, 3D printing offers a cost effective alternative that benefits customers by limitless product options,” said Clément Moreau, CEO and co-founder of Sculpteo, headquartered in San Francisco and Paris. “Amazon’s deep understanding of customers coupled with Sculpteo’s fast, high-quality manufacturing process offers an unprecedented level of product possibilities for customers. With 3D printing, a customer’s wants are no longer limited to what is in stock but instead by what they can imagine.”

The 3D Printed Products store enables every customer the opportunity to be a product designer. From pendants to decorative vases to bobble head figurines, the new store features a broad selection of items to foster creativity. The store includes modestly priced customizable items sellers are currently offering for under $40, including cufflinks, bobble head figurines and funky wine glass holders. In the $100 price range, customers can design customized fashion accessories like pendants, earrings and necklaces.

“In the past, inventors and designers had to spend hefty sums to get their products to market and that initial investment created a significant barrier. Digital manufacturing eliminates much of the upfront cost, giving consumers easy access to a wide range of unique and potentially customized products at great prices,” said John Hauer, Co-Founder and CEO of 3DLT, headquartered in the Cincinnati, Ohio area. “Amazon has a history of valuing innovation and 3D printing has the potential to evolve manufacturing in general and consumer products specifically. By embracing this opportunity and offering a diverse catalog of 3D printed products, Amazon has positioned itself to be one of the first mainstream retailers in this growing and exciting space.”

The new 3D Printed Products store also provides an entry point for designers to offer print on-demand product designs. Sellers, designers and manufactures interested in the Amazon 3D Printed Products store can visit www.amazon.com/sell-on-3d-product-store/.

About Amazon.com

Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Source: Amazon.com, Inc.

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