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Give the Gift of Coins This Holiday Season – Amazon Coins Lets Customers Gift Apps, Games and In-App Items to Kids and App-Savvy Friends and Family

Use Coins on over 100,000 apps and games in the Amazon Appstore

Gift Coins in bulk and receive a discount up to 20% for a limited time

SEATTLE--(BUSINESS WIRE)--Dec. 12, 2013-- (NASDAQ: AMZN)—Just in time for the holiday season, Amazon today announced that customers can purchase Amazon Coins and gift them for apps, games and in-app items in the Amazon Appstore and on Kindle Fire. Customers simply purchase a bundle of Coins on Amazon.com and an email is sent to the recipient to redeem. To celebrate the launch, customers receive up to 20% off when buying or gifting Coins through January 5. Giving the gift of Coins is a great way to introduce new customers to over 100,000 apps and games available in the Amazon Appstore, such as Angry Birds Star Wars II, Wheel of Fortune and Plants vs. Zombies. And, existing customers will love having extra Coins to use on in-app items such as new levels in Candy Crush Saga, recipes in iCookbook, or song collections in SongPop. Customers can gift Coins by visiting www.amazon.com/givecoins.

Amazon Coins became available for customers to purchase apps, games and in-app items in May and since that time hundreds of millions of Coins have been purchased. Here are a few fun facts about Coins:

  • The top 5 purchased apps and games with Coins are Minecraft – Pocket Edition, Wheel of Fortune, Plants vs. Zombies (Kindle Tablet Edition), Bejeweled 2, and Scribblenauts Remix
  • The single most purchased app using Coins is Minecraft – Pocket Edition
  • The single most purchased in-app item using Coins is Get more lives! in Candy Crush
  • The first app purchased with Coins was a tie between Jewel Legends: Tree of Life and Cut the Rope: Time Travel HD
  • The woman pictured on the Coin was designed by Amazon and inspired by the Amazonian women of Greek mythology

“Customers love using Amazon Coins in the Amazon Appstore and on Kindle Fire to purchase apps and games,” said Mike George, Vice President of Apps and Games at Amazon. “We know that during the holidays finding that perfect gift can be hard. So, we’re making it easy for you to give the game-playing kids or app-savvy friends and family in your life just what they want – great apps and games to use on their phones and tablets. And remember, if you are a Kindle Fire owner, we automatically deposited 500 Coins in your account. So, if you haven’t used them yet, happy shopping.”

Here’s what customers have to say about Amazon Coins:

“Amazon Coins are such a simple, easy idea I’m excited for the future of it. Plus with the money you save it’s a no brainer.” – Dan, Amazon Coins customer

“I bought these Coins so I don’t have a lot of little charges on my credit card. I balance every single purchase I make, so writing down a silly 99 cent purchase my kids make can be annoying. I buy $10 worth of Coins every few months and I save 50 cents and I also don’t have to write down little purchases, so this is a win, win for me.” – J, Amazon Coins customer

“My daughter and I both have the Kindle Fire HD and the coins are a great way for us to stay on a budget. At the beginning of the month we each buy our Coins for the month.” – Devon, Amazon Coins customer

“Very good deal on Coins, I got at least 1 game paid for by Amazon and my money’s worth! Love Amazon and my Kindle.” – Nikki, Amazon Coins customer

Amazon Appstore developers will earn their standard 70% revenue share when customers make purchases using Amazon Coins. No Coins-specific changes are required for developers with apps and games currently in the Amazon Appstore. Customers can earn Coins when they purchase select apps and games and throughout the holiday season. The Amazon Appstore will have hundreds of titles that are either free or available between 50% - 90% off. The deals include popular titles like Super Why!, Where’s My Mickey, Monopoly, Angry Birds Star Wars II, NBA2K14, Wheel of Fortune and OfficeSuite Pro, among others.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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