Developers around the world reporting high monetization rates with
Kindle Fire and Amazon Appstore
SEATTLE--(BUSINESS WIRE)--Apr. 17, 2013--
(NASDAQ: AMZN) – Amazon.com, Inc. continued the global expansion of its
Appstore today by announcing that developers can now submit their apps
for distribution in nearly 200 countries, including Australia, Brazil,
Canada, Mexico, India, South Africa, South Korea, and even Papua New
Guinea and Vatican City. These apps will be made available in the coming
months when the Amazon Appstore for Android launches internationally for
consumers. Registered developers who want international distribution
will have their apps automatically made available for download, unless
they designate otherwise. This international expansion is the latest in
a series of Amazon Appstore for Android launches, which have included
the UK, Germany, France, Italy, Spain and Japan. Signing up is easy and
developers can get started today by visiting the Amazon
Mobile App Distribution Portal.
Developers throughout the world are experiencing strong monetization and
user engagement through Kindle Fire and the Amazon Appstore. The success
is being driven by Amazon’s large customer base and industry-leading
e-commerce features like 1-Click purchasing, Amazon’s APIs for In-App
Purchasing (IAP) and A/B Testing, and GameCircle, Amazon’s gaming
experience for Kindle Fire. A recent study of more than 500 games that
utilize in-app purchasing on Amazon found that GameCircle-enabled mobile
games earned 83 percent more average revenue per user (ARPU) than
non-GameCircle games.
“Amazon’s platform is a complete end-to-end solution for developers
wanting to build, market and monetize their apps and games on Kindle
Fire and Android devices,” said Mike George, Vice President of Apps and
Games at Amazon. “Allowing developers to target distribution of their
apps and games in even more international countries is yet another
important milestone as we strive to serve consumers and developers
globally. Many of our existing developers have localized their apps and
games for international consumers, and we look forward to working with
new developers that have been waiting to bring their apps to more Amazon
customers across the globe.”
Monetization Success
P2 Games is a UK based publisher
of interactive games. “We launched our Kindle Fire version of Peppa Pig
in January 2013 and within a couple of weeks we saw the sales on Kindle
Fire overtake Google Play to a factor of four or five times,” said Peter
Sleeman, Director, P2 Games Limited. “Kindle Fire is now a legitimate
contender and although our apps have been out much longer on the iOS
formats our current rate of sale is close to parity with iOS most days.”
Mobile Deluxe is the creator of popular games like Big Win Slots and
Jewel Factory. "We see superior engagement, retention, and monetization
from players who download our games from Amazon,” said Sean Thompson,
Vice President of Mobile Deluxe. “The GameCircle integration is helping
us achieve 40 percent better per-user monetization rates compared to
non-Amazon players. We're excited to continue this momentum as the
Amazon Appstore grows into more and more international countries."
Playmous is a UK mobile games publisher. "We were excited to see how
fast the Kindle Fire install base was growing in the UK and other
European countries,” said Anton Volnykh, Playmous. “Our initial launch
on the Amazon Appstore in October was targeted to Europe only and we saw
4x growth in paid downloads when we launched the second campaign in just
6 weeks after the initial release. Moreover, our conversion rate from
the free version to the paid version of the game has been 30% higher
than on other app stores on average with the same product."
Anuman Interactive is a French multimedia publishing company. "With 30
apps released since April 2012, more than 80 percent of the Anuman's
Android sales were realized on the Amazon Appstore,” said Stephane
Longeard, CEO Anuman Interactive. “This store is extraordinarily easy to
use with its recommendations system and secure 1-Click payment
technology. We are really glad to reach people all over the world,
thanks to Amazon Appstore."
Developer Support
Big Duck Games is the developer of
the popular puzzler Flow Free. "We've been distributing our games on
Amazon since May 2012. Today, we have many hundreds of thousands of
daily sessions on Amazon," said Sharon Newman, Vice President, Big Duck
Games. "It's a great audience that deeply engages with our games, and
we're excited to reach an even larger audience with the added
international launches of the Amazon Appstore."
Imangi Studios is the creator of the popular game Temple Run. "We've
integrated with Amazon's In-App Purchasing and GameCircle APIs, which
was a breeze," says Keith Shephard, CEO of Imangi Studios. "We've seen
significantly higher customer engagement with Temple Run since the
integration, making the few, short steps worth it. We're looking forward
to following the Amazon Appstore as it expands into more international
countries."
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune
500 company based in Seattle, opened on the World Wide Web in July 1995
and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be
Earth’s most customer-centric company, where customers can find and
discover anything they might want to buy online, and endeavors to offer
its customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as Books; Movies, Music & Games; Digital Downloads; Electronics &
Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers
with access to in-the-cloud infrastructure services based on Amazon’s
own back-end technology platform, which developers can use to enable
virtually any type of business. Kindle Paperwhite is the most-advanced
e-reader ever constructed with 62% more pixels and 25% increased
contrast, a patented built-in front light for reading in all lighting
conditions, extra-long battery life, and a thin and light design. The
new latest generation Kindle, the lightest and smallest Kindle, now
features new, improved fonts and faster page turns. Kindle Fire HD
features a stunning custom high-definition display, exclusive Dolby
audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and
downloads, enough storage for HD content, and the latest generation
processor and graphics engine—and it is available in two display
sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available
with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G
LTE data package. The all-new Kindle Fire features a 20% faster
processor, 40% faster performance, twice the memory, and longer battery
life.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es
and www.amazon.com.br.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of
1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of
legal proceedings and claims, fulfillment and data center optimization,
seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, inventory,
government regulation and taxation, payments and fraud. More information
about factors that potentially could affect Amazon.com's financial
results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form
10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
