Customers ages 50+ can find nutrition and wellness items, exercise
and fitness equipment, medical supplies, personal care and beauty
products, entertainment suggestions and more
Thousands of items available for free Super Saver Shipping, Amazon
Prime Two-Day Shipping and Subscribe & Save
SEATTLE--(BUSINESS WIRE)--Apr. 15, 2013--
(NASDAQ:AMZN)—Today, Amazon announced the launch of its 50+ Active and
Healthy Living Store (www.amazon.com/50activeliving)
featuring hundreds of thousands of nutrition, wellness, exercise and
fitness, medical, personal care, beauty, entertainment items and more –
all in a single destination for customers in the 50+ age range. In
addition to offering items for fast, free shipping through Amazon Prime
and Super Saver Shipping, customers can also sign up to receive
thousands of items – including everyday essentials like vitamins,
incontinence care products and shampoo – delivered automatically to
their home and at a discounted price via the Subscribe & Save program.
The store will feature detailed product information, images, customer
reviews, best sellers, recommendations and a Resource Center with tips
on beauty, healthy eating, caregiving and various other topics to help
customers discover products that are right for them.
“We’re excited to offer customers in the 50+ age range a place to easily
discover hundreds of thousands of items that promote active and healthy
living. This is a destination where a customer can purchase anything
from vitamins and blood pressure monitors to skin care items and books
on traveling the world,” said Chance Wales, Director of Beauty and
Health & Personal Care for Amazon. “Our goal is to offer great prices on
a vast selection of items and a robust Resource Center filled with tips
on everything from boosting brain power to care-giving.”
Visitors to Amazon’s 50+ Active and Healthy Living Store will find a
wide selection of items in the following categories:
Nutrition & Wellness: Vitamins and supplements, nutritional
drinks and bars, etc.
Exercise & Fitness: Activity monitors, videos on active
living, exercise equipment, athletic apparel, etc.
Health Care: Diabetes management items, over-the-counter
medicines, first aid items, etc.
Medical Supplies: Blood pressure monitors, daily living aids,
mobility aids, etc.
Incontinence: Briefs and underwear, pads and guards, cleansers,
furniture protection, etc.
Personal Care: Men’s grooming needs, oral care, hair loss
items, feminine care, etc.
Beauty: Skin care, bath and body items, fragrance, cosmetics,
Travel & Leisure: Travel guides, travel bags, toiletries,
Entertainment: Books, audio books, video, etc.
For more information, customers can go to www.amazon.com/50activeliving.
To shop Amazon from anywhere, use the Amazon Mobile App (www.amazon.com/mobileapp)
for your phone or tablet.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180