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Amazon Appstore for Android Celebrates First Birthday with a Week of Deals on Customers’ Favorite Apps and Games

Since its launch one year ago, Amazon Appstore customers have bought millions of apps and games for Kindle Fire and other Android-based devices

SEATTLE--(BUSINESS WIRE)--Mar. 15, 2012-- Amazon Appstore for Android is celebrating its first birthday with a week of deals on some of its customers’ favorite apps and games, including iconic titles such as Fruit Ninja, Wolfram Alpha, Splashtop Remote Desktop, Dr. Seuss’s The Shape of Me and Other Stuff, TuneIn Radio Pro, TETRIS, PAC-MAN, The Lost City, MONOPOLY, AccuWeather Platinum and Jamie Oliver’s 20 Minute Meals. Birthday deals start today with one of the top paid apps, Plants vs. Zombies, at 67 percent off.

Tomorrow, Amazon will announce two more app deals. On day three, three more new app deals will be revealed and so on for the remainder of the week-long celebration. Also starting today, the Amazon Appstore kicks off its Amazon Appstore for Android Birthday Giveaway and will award a Kindle Fire to eight lucky winners who enter the sweepstakes by March 31.* For more information and for all birthday deals visit www.amazon.com/appstorebirthday.

“Customers have used the Amazon Appstore to test drive and buy millions of apps and games for their Kindle Fire and other Android devices in the first year alone,” said Aaron Rubenson, director of Amazon Appstore for Android. “To thank customers for shopping with us, we worked closely with our developers to offer special discounts on some of the most popular apps all week long.”

Customers can use Amazon’s Test Drive feature to test out apps before buying. Once they download an app they can use it across multiple devices, including Kindle Fire, giving developers a new platform for reaching customers.

“We know how important discovery and monetization are for app developers,” said Rubenson. “Our investment in personalization technology helps customers find the best apps for their needs. And, our 1-Click technology makes it trivially easy to purchase apps with one click.”

“It’s been an exciting first year in the Amazon Appstore and we look forward to many more,” said Andrew Stein, director of Global Mobile Business and Products at PopCap Games, Inc. “All of our games, including the megahit Plants vs. Zombies, have done extremely well in the Amazon Appstore, for both Kindle Fire and other Android devices; it’s a testament to the great Amazon Appstore shopping experience resulting from its user-friendly design and comprehensive catalog.”

“We expected that the Amazon Appstore would be a success and it’s been evidenced in the growth of the revenues since the launch,” said Adam Flanders, senior vice president of Sales & Marketing at Glu Mobile, Inc. “We have seen revenues from Amazon grow by over 1,000 percent in the four months since the Kindle Fire launched alone, and Blood and Glory recently reached the #2 spot in Top Selling Games. Glu is thrilled with the momentum behind Kindle Fire and the Amazon Appstore’s strong platform, global customer base, and exceptional merchandising capabilities.”

“We were grateful that we were able to bring Dr. Seuss, The Berenstain Bears and Mercer Mayer’s Little Critter apps to the Amazon Appstore from the very beginning,” said Michel Kripalani, president of Oceanhouse Media. “Amazon provides visibility to a huge customer base. We’ve seen increased engagement with the apps over the last year, especially since the launch of Kindle Fire.”

“As Pandora continues our mission to provide people with personalized music they love, being a featured app on Kindle Fire has given us an exciting new platform to connect with our listeners, both existing and new, and we’ve been impressed with the high engagement rate we’ve seen on Kindle Fire,” said Simon Fleming-Wood, chief marketing officer of Pandora Media.

“At Quickoffice, we’ve experienced a massive lift in our Android app sales since the launch of Kindle Fire. The Amazon Appstore has been a great showcase for our app, and we’ve seen significant gains in conversion rates compared to other app stores based on the integrated Amazon buying experience,” said Alan Masarek, CEO of Quickoffice, Inc.

  • Amazon Appstore has grown its selection nearly eight-fold since launch, from 4,000 apps to over 31,000.
  • In its first year, the most downloaded paid app in the Amazon Appstore was Cut the Rope, followed by Angry Birds (Ad-Free) and Where’s My Water?; the most downloaded free app was Angry Birds Free, followed by Netflix and Solitaire by MobilityWare.
  • Amazon Appstore offers a paid app for free every day. If a customer had downloaded every Free App of the Day since launch, they would have saved nearly $1,000.
  • The paid app with the most 5-star reviews in the first year of the Amazon Appstore was Where’s My Water?, with over 3,000; the free app with the most 5-star reviews was Blood & Glory, with over 4,000.
  • In the Amazon Appstore’s first year, customers spent more than 7,700,000 minutes test driving apps; Bubble Buster was the most test-driven app, followed by Amazon MP3 for Android with Cloud Player and Memory Trainer.
  • Over the past year, the most popular app category for customers is games, followed by entertainment and productivity. Some of the most popular apps include Angry Birds, Fruit Ninja, Netflix, Hulu, Pandora, QuickOffice Pro, CalenGoo and Exchange by TouchDown.

Top Paid Apps (over the last 12 months)

1. Cut the Rope

2. Angry Birds (Ad-Free)

3. Where’s My Water?

4. Angry Birds Rio (Ad-Free)

5. Angry Birds Seasons (Ad-Free)

6. Plants vs. Zombies (Kindle Fire Edition)

7. Fruit Ninja

8. SCRABBLE (Kindle Fire Edition)

9. UNO (Kindle Fire Edition)

10. TETRIS

Top Free Apps (over the last 12 months)

1. Angry Birds Free

2. Netflix

3. Solitaire

4. Fruit Ninja Free

5. Angry Birds Seasons Free

6. Bubble Buster

7. Little Piano Free

8. Roller Lite

9. Jewels

10. Hangman Free

For more details and to find all deals that are part of the birthday celebration, visit www.amazon.com/appstorebirthday or follow the Amazon Appstore on Twitter (@amazonappstore).

*After 10:00 a.m. (PT) today, visit the Amazon Appstore for Android Facebook page at www.facebook.com/amazonappstoreforandroid to learn more about the Amazon Appstore for Android Birthday Giveway and to enter for a chance to win. See the Official Rules at www.amazon.com/AppstoreBirthdayGiveaway. There is no purchase necessary to enter.

About Amazon Appstore for Android

The Amazon Appstore for Android is where customers can find, discover and buy thousands of apps using Amazon’s convenient and trusted shopping features. Customers can access the store directly on Kindle Fire, from any computer, or on an Android phone or tablet. Amazon Appstore has a broad selection of paid and free apps and games, including established best sellers and new apps from top-tier brands. There are over 31,000 apps in the store and more apps and games are added all the time. Plus, the Amazon Appstore offers customers a great paid app for free, every day.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes -– still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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