Kindle Fire continues to lead the way as the #1 bestselling, most
gifted, and most wished for product across all of Amazon.com since its
introduction 11 weeks ago
Kindle Fire sales increase week over week for each of the past three
holiday shopping weeks
SEATTLE--(BUSINESS WIRE)--Dec. 15, 2011--
(NASDAQ: AMZN)—Amazon.com today announced that Kindle devices remain the
hottest products this holiday season – for the third week in a row,
customers are purchasing well over 1 million Kindle devices per week,
and Kindle Fire remains the #1 bestselling, most gifted, and most wished
for product across the millions of items available on Amazon.com since
its introduction 11 weeks ago. To learn more about the all-new Kindle
family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the
$199 Kindle Fire – visit www.amazon.com/kindle.
“Kindle Fire is the most successful product we’ve ever launched – it’s
the bestselling product across all of Amazon for 11 straight weeks,
we’ve already sold millions of units, and we’re building millions more
to meet the high demand. In fact, demand is accelerating – Kindle Fire
sales increased week over week for each of the past three weeks. People
are buying Kindle Fire because it's a simple, fully-integrated service
that makes it easy to do the things they love – watch movies, read books
and magazines, listen to music, download apps, play games, and surf the
web,” said Dave Limp, Vice President, Amazon Kindle. “Our family of
Kindle e-ink readers are close behind Kindle Fire on the Amazon.com
bestseller list. Customers continue to report preferring their Kindle
e-reader for long-form reading, and in fact we’ve seen many customers
buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this
holiday season.”
Kindle Fire offers more than 19 million movies, TV shows, songs, books,
magazines, apps and games – such as Netflix, Hulu, Pandora and Angry
Birds – as well as free storage of Amazon digital content in the Amazon
Cloud, Whispersync for books and movies, a 14.6 ounce design that’s easy
to hold with one hand, a vibrant, color touch screen, a powerful
dual-core processor and Amazon Silk – Amazon’s new revolutionary web
browser that accelerates the power of the mobile device by using the
computing speed and power of the Amazon Web Services cloud – all for
only $199.
The $79 latest generation Kindle is for readers around the world who
want the lightest, most compact Kindle at an incredible price. Kindle is
now small and light enough – at less than 6 ounces – to fit easily in
your pocket and carry with you everywhere, yet it still features the
same 6-inch, most advanced electronic ink display that reads like real
paper, even in bright sunlight.
Kindle Touch and Kindle Touch 3G feature an easy-to-use touch screen
that makes it easier than ever to turn pages, search, shop, and take
notes – still with all the benefits of the most advanced electronic ink
display. Kindle Touch and Kindle Touch 3G are also lighter, smaller,
offer audio capabilities, such as text-to-speech and deep integration
for audiobooks, extra-long battery life and hold thousands of books.
Kindle Touch 3G offers the unparalleled added convenience of free 3G.
Kindle’s free 3G connection means you never have to hunt for or pay for
a Wi-Fi hotspot – you simply download and read books anytime, anywhere
in over 100 countries around the world. Amazon pays for the 3G
connection so there’s no monthly fee or annual contract. Both Kindle
Touch and Kindle Touch 3G include X-ray – a new feature invented by
Amazon that lets customers explore the “bones of the book.”
With an Amazon Prime membership, all of the new Kindles offer access to
the new Kindle Owners’ Lending Library and Prime Instant Video. With the
Kindle Owners Lending Library, Kindle owners can now choose from
thousands of books to borrow for free – including over 100 current and
former New York Times Bestsellers – as frequently as a book a month,
with no due dates. No other e-reader or e-bookstore offers such a
service. With Prime Instant Video, Kindle Fire owners can access nearly
13,000 movies and TV shows available to stream at no additional cost.
Customers can order the new Kindle family today: the $79 Kindle at www.amazon.com/kindle,
Kindle Touch for $99 at www.amazon.com/kindletouch,
Kindle Touch 3G for $149 at www.amazon.com/kindletouch3G
and Kindle Fire for $199 at www.amazon.com/kindlefire.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
