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Lady Gaga for $0.99 Again - "This Time We're Ready"
Go Gaga again - And get 20 GB of free Cloud Drive storage

SEATTLE, May 26, 2011 (BUSINESS WIRE) --

(NASDAQ: AMZN) - Amazon.com today announced it will offer a repeat of Monday's blockbuster Gold Box Deal of the Day: customers can purchase the Lady Gaga "Born This Way" MP3 album today for $0.99. Upon release, the album immediately shot to number one on Amazon's bestselling MP3 albums list and has remained in the top spot since.

"Clearly customers are really excited for Lady Gaga's new album - we saw extraordinary response to Monday's promotion - far above what we expected - she definitely melted some servers," said Craig Pape, director of Music for Amazon. "So we're doing it again, and this time we're ready. We're pleased to offer 'Born This Way' - the whole album - for $0.99 today only. Along with this purchase, customers get 20 GB of free Amazon Cloud Drive storage so they can store and play their music anywhere. If you missed it the first time, don't miss it today."

Amazon MP3 customers can save their newly purchased albums to Amazon Cloud Drive (www.amazon.com/clouddrive), allowing them to play their music anywhere, store it for free and download it to any PC, Mac or Android device using Amazon Cloud Player (www.amazon.com/cloudplayer). All Cloud Drive users start with 5 GB of free Cloud Drive storage, and customers are upgraded to 20 GB of free storage with the purchase of any album, including "Born This Way" at just $0.99.

Amazon MP3 frequently features popular new release albums for $3.99 and offers a free song of the day.

Visit www.amazon.com/goldbox for more information about Amazon's Deal of the Day and other Gold Box deals. Visit www.amazon.com/MP3 for information about Lady Gaga "Born this Way."

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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