Businesses can now simplify their bulk and transactional email
communications with a cost-effective and easy-to-use email-sending
service
SEATTLE, Jan 25, 2011 (BUSINESS WIRE) --
Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ: AMZN),
today announced Amazon Simple Email Service (Amazon SES), a highly
scalable and cost-effective bulk and transactional email-sending service
for businesses and developers. Amazon SES eliminates the complexity and
expense of building an in-house email solution or licensing, installing,
and operating a third-party email service. The service integrates with
other AWS services, making it easy to send emails from applications
being hosted on services such as Amazon EC2. With Amazon SES there is no
long-term commitment, minimum spend or negotiation required - businesses
can utilize a free usage tier, and after that, enjoy low fees for the
number of emails sent plus data transfer. To get started using Amazon
SES, visit http://aws.amazon.com.
Building large-scale email solutions to send marketing and transactional
messages is often a complex and costly challenge for businesses. To
increase the percentage of emails that are successfully delivered,
businesses must deal with hassles such as email server management,
network configuration, and meeting rigorous Internet Service Provider
(ISP) standards for email content. Additionally, many third-party email
solutions require contract and price negotiations, as well as
significant up-front costs.
Amazon SES eliminates these challenges and enables businesses to benefit
from the years of experience and sophisticated email infrastructure
Amazon.com has built to serve its own large-scale customer base. Through
a simple API call, businesses can now access a high-quality, scalable
email infrastructure to efficiently and inexpensively communicate to
their customers. For high email deliverability, Amazon SES uses content
filtering technologies to scan a business's outgoing email messages to
help ensure that the content meets ISP standards. The email message is
then either queued for sending or routed back to the sender for
corrective action. To help businesses further improve the quality of
email communications with their customers, Amazon SES provides a
built-in feedback loop, which includes notifications of bounce backs,
failed and successful delivery attempts, and spam complaints.
"Customers have consistently asked us for the ability to send large
quantities of high-quality email from Amazon EC2. Amazon SES makes it
very easy for businesses to send email from applications running on
Amazon EC2 and other AWS services," said Adam Selipsky, Vice President,
Amazon Web Services. "With Amazon SES, businesses no longer have to
worry about the details of building and maintaining their own
email-sending solution or negotiating and paying for expensive outside
email services. Instead, they can focus on improving customer
communication and reducing costs."
Amazon is able to pass on the efficiencies of its scale to customers,
and pricing for Amazon SES is only $0.10 per thousand email messages
sent. Additionally, a customer can send 2,000 email messages for free
each day when these emails originate from Amazon EC2 or AWS Elastic
Beanstalk (data transfer fees may still apply if a customer exceeds
their AWS free monthly bandwidth allowance).
Neustar, Inc is a managed services provider that enables seamless
connectivity across networks, technologies and applications for carriers
and enterprises. "Amazon SES has been invaluable to our business by
letting us no longer worry about email deliverability - just as Amazon
SQS lets us do so for our own queuing, Amazon S3 lets us do so with file
storage, and Amazon RDS for databases," said Patrick Lightbody, Director
of Product Management at Neustar, Inc. "For our self-service SaaS
business, the email signup process must be flawless. Any delay in
delivery can have significant impact on our signup rates, which require
email verification, and Amazon SES has already improved those signup
rates by about 10%."
"Reliable email deliverability has become more of a challenge as spam
volumes have increased and ISP's have rightly become more aggressive in
their efforts to shield end users from unsolicited messages," said
George Cook, Vice President of Technical Architecture, 42 Entertainment,
a digital entertainment and content development agency that develops
alternate reality games. "Amazon SES gives us a simple way to send
high-quality email directly from Amazon EC2 for in-game messaging. By
providing feedback and insight into the quality of the email we're
sending, we can further improve our communication with customers."
EyeJot is an easy-to-use video mail platform that can be used by both
consumers and businesses to send video messages. "EyeJot is excited to
be working with Amazon SES and we plan to use the new service for all
our transactional email sending. Since email is an integral part of just
about every business, including our own, it's nice to know there's a
resource that product developers can employ that simplifies the task of
sending email," said David Geller, CEO and Founder, EyeJot. "Amazon's
well-documented API allows developers to send email without having to
configure and manage SMTP servers. Amazon SES is easy to set up and use,
and will enable us to more effectively deliver our video mail
notification messages to our customers."
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
and www.amazon.it.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
SOURCE: Amazon.com
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
