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Amazon.com Announces Next Phase of Frustration-Free Packaging: Customers and Leading Electronics Manufacturers Join the Fight Against Wrap Rage

SEATTLE--(BUSINESS WIRE)--Aug. 26, 2009-- As part of its ongoing effort to improve packaging and provide a better customer experience, Amazon.com has recently introduced two new features on its site that enable customers to provide feedback on both Amazon’s and the manufacturer’s packaging. For example, customers can now rate Amazon’s packaging on a four-point scale ranging from “too small” to “way too big”; this information is then used to improve the way Amazon ships products to customers. Customers can also rate the ease with which they can open the manufacturer’s original packaging, ranging from “very difficult” to “very easy.” Since these features launched in March, tens of thousands of customers have provided valuable input.

Amazon has also introduced the next phase of its Frustration-Free Packaging initiative, and offers dozens of top-selling items from leading electronics manufacturers Kingston and Monster in easy-to-open, environmentally friendly packaging.

“Kingston strives to be as eco-friendly as possible and we’re proud to be a part of Amazon’s Frustration-Free Packaging efforts," said David Sun, co-founder and chief operating officer, Kingston. “The majority of Kingston memory products that are sold on Amazon.com come in easy-open, recyclable cases that are just slightly larger than the products themselves, and we’ve even reduced the size of the product guide to fit this smaller package.”

Monster’s first products launched in Amazon’s Frustration-Free Packaging include “Digital Life Green Power Centers,” which are designed to shut off peripherals and accessories when the computer goes into standby mode. The packages are free of hard plastic clamshells and the products ship in their own cardboard boxes, which eliminates the need for an additional box for delivery to customers.

Amazon introduced Frustration-Free Packaging in November 2008. The growing selection of Frustration-Free products can be found at www.amazon.com/frustration-free.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit www.kingston.com.

About Monster

Monster is celebrating its 30th anniversary in 2009. The company was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Media:
Amazon.com
Media Line, 206-266-7180
or
Kingston, Inc.
Kingston Technology Co., Inc.
David Leong, 714-438-1817
david_leong@kingston.com
or
Monster Cable
DBA Public Relations
Alison Giella, 212-388-1400
agiella@dba-pr.com

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