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New Customer Video Reviews Let Amazon.com Customers See Products in Action

SEATTLE--(BUSINESS WIRE)--Nov. 7, 2007--Amazon.com (NASDAQ:AMZN) today announced the launch of "Customer Video Reviews," enabling customers to use video to share their opinions and demonstrate the use of products on Amazon.com. Customer Video Reviews are located within the Customer Reviews section of items in the Amazon.com catalog. For example, check out this video review in which Amazon.com reviewer "Anjana" shows the Fisher-Price T.M.X. Tickle Me Elmo toy in action: http://www.amazon.com/review/R2WRZYZZOZKQIA.

"We are dedicated to offering our customers an information-rich shopping experience so they can know which products are right for them," said Colin Bodell, vice president, Amazon.com. "The chance to see product demonstrations as submitted by fellow customers is just the latest benefit to shopping on Amazon."

It's easy to post a Customer Video Review on Amazon.com. Simply upload a .WMV, .MPEG, QuickTime or .AVI file to the Customer Reviews Section of any product detail page. The new Flip Video camcorder from consumer electronics manufacturer Pure Digital provides on-board software which allows users to upload a video to Amazon.com from a computer in a matter of minutes. A Customer Video Review shot with a Flip Video camcorder can be seen at: http://www.amazon.com/review/R3I0A6SL5SZ2IK.

Check out a Customer Video Review of the Wenzel Queen Insta-Bed Air Bed here: http://www.amazon.com/review/R5NAX0NIHS72H or a review of a Sony Telephoto Conversion Lens here:
http://www.amazon.com/review/RXP87I7U8NXB9.

Video game enthusiasts can see a Customer Video Review of the PlayStation 3 here:
http://www.amazon.com/review/R1WDAOWIW8WCF.

See what "Gregory" thinks of the Hasbro Star Wars Darth Vader Voice Changer here:
http://www.amazon.com/review/R2GZP7CUOQAVWL or watch a Snowmobile Trail Post Driver in action here: http://www.amazon.com/review/R2L3YN0TKFE4V0.

About Amazon.com

Amazon.com, Inc., (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

CONTACT:
Amazon.com
Media Hotline, 206-266-7180
www.amazon.com/pr

SOURCE: Amazon.com


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