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Genworth Financial to Award NBC Treasure Hunters Winners One of TV's Richest Prizes

RICHMOND, Va., Aug. 18 /PRNewswire-FirstCall/ -- Genworth Financial (NYSE: GNW) will provide one of the richest prizes in television history on Monday, August 21 at 9 p.m. (EDT) when it hosts the live finale of the summer NBC reality show, Treasure Hunters. Genworth, a sponsor of the series, is providing the grand prize worth millions of dollars to the winning team. Genworth is also primary sponsor of the companion online Treasure Hunters game, the Genworth Financial Treasure Challenge.

The show has pitted 10 teams in a race to find historical artifacts that, together, provided clues to the major award that will be made Monday. Each week during the summer, one of the teams was eliminated at the end of each show, paving the way for Monday's finale. In addition, the winner of the online game will be presented with a $100,000 cash prize during the show.

"While the winners will not be disclosed until the finale airs Monday, we can reveal that the winning three team members will share a prize worth millions of dollars," said Laurence "Buzz" Richmond, Genworth's senior vice president in charge of advertising and brand activities. "We continue to seek groundbreaking avenues to build the Genworth Financial brand," he added. "Treasure Hunters provided a dynamic and exciting way to reach a wide audience with highly visible Genworth Financial roles in every episode."

Genworth sells life and long term care insurance and mortgage insurance and is a leading producer of retirement annuities. Winning team members may choose to receive a prize that is funded by a Genworth product. "What better way to demonstrate our relationship with Treasure Hunters' popularity than to use one of the many products Genworth offers to provide a financial safety net for the members of the winning team," Richmond said.

About Genworth Financial

Genworth is a leading insurance holding company, serving the lifestyle protection, retirement income, investment and mortgage insurance needs of more than 15 million customers, and has operations in 24 countries, including the United States, Australia, Canada, Japan, Mexico, New Zealand, the United Kingdom and 17 other European countries. For more information, visit

SOURCE Genworth Financial, Inc.

CONTACT: Investors: Alicia Charity, 1-804-662-2248,; Media: Tom Topinka, 1-804-662-2444,, both of Genworth Financial, Inc.
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