RICHMOND, Va., Aug. 18 /PRNewswire-FirstCall/ -- Genworth Financial
(NYSE: GNW) will provide one of the richest prizes in television history on
Monday, August 21 at 9 p.m. (EDT) when it hosts the live finale of the summer
NBC reality show, Treasure Hunters. Genworth, a sponsor of the series, is
providing the grand prize worth millions of dollars to the winning team.
Genworth is also primary sponsor of the companion NBC.com online Treasure
Hunters game, the Genworth Financial Treasure Challenge.
The show has pitted 10 teams in a race to find historical artifacts that,
together, provided clues to the major award that will be made Monday. Each
week during the summer, one of the teams was eliminated at the end of each
show, paving the way for Monday's finale. In addition, the winner of the
online game will be presented with a $100,000 cash prize during the show.
"While the winners will not be disclosed until the finale airs Monday, we
can reveal that the winning three team members will share a prize worth
millions of dollars," said Laurence "Buzz" Richmond, Genworth's senior vice
president in charge of advertising and brand activities. "We continue to seek
groundbreaking avenues to build the Genworth Financial brand," he added.
"Treasure Hunters provided a dynamic and exciting way to reach a wide audience
with highly visible Genworth Financial roles in every episode."
Genworth sells life and long term care insurance and mortgage insurance
and is a leading producer of retirement annuities. Winning team members may
choose to receive a prize that is funded by a Genworth product. "What better
way to demonstrate our relationship with Treasure Hunters' popularity than to
use one of the many products Genworth offers to provide a financial safety net
for the members of the winning team," Richmond said.
About Genworth Financial
Genworth is a leading insurance holding company, serving the lifestyle
protection, retirement income, investment and mortgage insurance needs of more
than 15 million customers, and has operations in 24 countries, including the
United States, Australia, Canada, Japan, Mexico, New Zealand, the United
Kingdom and 17 other European countries. For more information, visit
http://www.genworth.com.
SOURCE Genworth Financial, Inc.
CONTACT: Investors: Alicia Charity, 1-804-662-2248,
Alicia.Charity@genworth.com; Media: Tom Topinka, 1-804-662-2444,
Tom.Topinka@genworth.com, both of Genworth Financial, Inc.
Web site: http://www.genworth.com
(GNW)
